Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation

Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available

Building and executing keyword strategies and campaign structures aligned with business objectives

Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)

Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)

Collaborating on landing page optimisation and CRO initiatives

Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends

Performance-driven content testing

Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)

Identifying new growth opportunities and scalable acquisition levers

Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats

Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)

Requirements 2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)





Strong knowledge of Google Ads and PPC fundamentals

Familiarity with GA4, tagging and attribution models

Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search

Solid analytical mindset and ability to interpret performance data

Native Italian + Fluent in English

Ability to manage multiple campaigns and priorities

Detail-oriented with a strong ownership mindset

Curious, proactive and eager to learn

Core Competencies Demonstrates expertise in managing and optimizing Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance metrics and data analysis. Proficient in leveraging AI-powered tools and strategies to enhance campaign effectiveness and drive growth across multiple markets.

Highest-signal resume keywords Paid Search Management

Google Ads Expertise

Data Analysis

AI-Powered Tools Utilization

Performance Marketing

ATS Optimization Keywords Hard Skills PPC Fundamentals

Campaign Optimization

Keyword Strategy Development

Performance Tracking

Attribution Models

Soft Skills Detail-Oriented

Ownership Mindset

Curious

Proactive

Ability to Manage Multiple Priorities

Industry Keywords Performance Marketing

CPL

ROI

Conversions

Cross-Channel Growth

Tools & Technologies Google Ads

Microsoft Ads

GA4

CRM Systems

AI Search Ads

📌 Paid Search & Growth Specialist, Italian Market (Torino)
🏢 Altro
📍 Torino