Junior Sales Representative (B2B / Freelance)

Location: Remote (Italy-based)

Contract: Long-term B2B / Freelance (12+ months)

Start: ASAP

Scope of engagement:

Long-term collaboration focused on new business development and customer acquisition in the Italian retail market.

Estimated workload comparable to a full-time engagement, with flexibility in scheduling.

Compensation:

Annual contract value: €24,000 – €32 000,000 gross

- Fixed monthly retainer
- Performance-based bonuses linked to successful customer acquisition and sales results

Important: This role is offered on a B2B basis. Candidates must have, or be ready to obtain, Partita IVA status in Italy.

About Retano

Retano is a retail-tech vendor developing and implementing ML/AI and Big Data-based solutions for the retail industry. With over 300 successful projects under our belt, our team supports food retailers, drugstores, DIY, and fashion retailers in optimizing business processes, reducing operational costs, and enhancing customer experiences through the Retano Digital Ecosystem and cloud services.

Role Overview

We are looking for a Junior Sales Representative to create and expand Retano’s customer base in Italy. The primary focus of the role is cold acquisition: identifying target retailers and relevant decision-makers, initiating first contact, qualifying leads, and developing new business opportunities.

Key Responsibilities

- Research the Italian retail market and create target customer lists focused on medium and large retailers
- Identify relevant decision-makers and contacts at different organizational levels within target accounts




- Initiate cold outreach to prospective customers through phone, email, LinkedIn, and other appropriate channels
- Run structured follow-up activities to generate interest and secure initial meetings
- Qualify and evaluate leads based on customer interest, business potential, and development prospects
- Conduct initial discovery to understand customer needs and identify potential fit with Retano’s IT products and related services
- Conduct initial company and solution presentations for prospective clients
- Work closely with senior sales and the pre-sales team throughout the sales cycle
- Build and maintain a medium- and long-term pipeline of prospects and qualified sales opportunities
- Support commercial negotiations and follow-up activities aimed at converting qualified prospects into customers
- Contribute to the preparation of commercial proposals and offers
- Maintain accurate prospect, lead, and opportunity information in the CRM system
- Contribute to sales forecasting and provide regular activity and pipeline reporting to headquarters
- Participate in industry conferences, exhibitions, and business forums

Requirements

- 1+ years of experience in B2B sales, business development, lead generation, or customer acquisition,



preferably in software, IT solutions, or professional services
- Motivation and confidence to work with cold outreach and proactively approach new potential customers
- Strong written and verbal communication skills
- Ability to communicate professionally with decision-makers, including senior and C-level contacts
- Strong presentation and initial discovery skills
- Experience working with CRM systems
- Basic negotiation skills and willingness to develop them further
- Persistence, self-organization, and a results-oriented mindset
- High motivation for professional development and career growth toward a Sales Manager / Business Development Manager role
- Bachelor’s or Master’s degree
- Based in Italy

Nice to have

- Previous experience with outbound prospecting, cold calling, email outreach, or social selling
- Experience working with retail companies or selling technology solutions to retail businesses
- Understanding of retail business processes and/or enterprise IT solutions
- English at B2 level or higher would be a plus

What We Offer

- Cooperation with a financially stable, fast-growing international company
- Opportunity to build a career in B2B technology sales and develop toward a Sales Manager / Business Development Manager role
- Exposure to enterprise retail clients and modern ML/AI and Big Data-based solutions
- Structured onboarding and support from senior sales and pre-sales colleagues
- Remote work with occasional travel within the European Union for client meetings and industry events.

📌 Junior Sales Representative (Italia)
🏢 Retano Solutions
📍 Italia