GCA Organization (GCA) ROLE SUMMARY As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value. The IIS Therapeutic Area (TA) Lead is accountable for the delivery of high quality and impactful strategic business decision support to TA business leaders in Italy and Spain. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the commercial organization in Italy and Spain. The IIS TA Lead is accountable for the design and execution of the yearly analytics/insights plan and the delivery of actionable insights that result in direct business impact. This person must be a deep TA expert, capable business analyst, agile project manager, and proactive thought strategic partner. The IIS TA lead will report to the Italy IIS Lead and he/she will be primarly focused on Onco portfolio Key accountabilities include (but are not limited to) the following: Market and Brand Analytics- Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.- Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing,



omnichannel analysis, etc.- Connect datasets to tell a compelling and persuasive story and deliver clear, actionable recommendations to stakeholders at all levels of the organization.- Support dialogue to adapt global strategies and standardization of performance metrics and tracking via data gathering through sources such as vendors, dashboards, queries.- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed- Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders- Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage- Proactively identify the need for resources/capabilities to deliver against analytic priorities Performance Management/Forecasting/Operating Plan Support- Support the build and standardization of commercial analytics capabilities, developing and executing the creation of in-house dataset to understand customer insights and proactively assess TA portfolio performance- Ensure accurate and effective performance measurement solutions are built and maintained- Frame, investigate,



and answer key business questions related to organization wide performance.- Identify business partners’ information needs and develop solutions to address those needs.- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions- Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics. PMR Management- Develop, commission and contract innovative and impactful market research, as needed, through approved vendors- Create and manage budgets associated with assigned activities- Accountable for meeting compliance and corporate SOP obligations of primary market research Cross Functional Collaboration- Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities- Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals- Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders- Facilitate best practice sharing and knowledge management Basic Qualifications- Bachelor’s degree required, Masters preferred in a quantitative discipline- 7+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field- Understanding of data visualization tools and experience designing and building complex dashboards, including but not limited to Tableau, PowerBI, Qlik and similar Preferred Qualifications- Knowledge of the pharmaceutical industry, including relevant data sources required to understand and generate insights about the market. Knowledge of the Oncology Therapeutic area is highly appreciated- Demonstrated experience cross most GCA capabilities including data analytics, primary and sec

📌 Integrated Insights & Strategy Therapeutic Area Lead Italy & Spain (Roma)
🏢 Pfizer
📍 Roma