We’re looking for a Video Leader with deep expertise in TV and CTV planning to join our team in Milan. This is a senior role that requires a strategic thinker with strong technical knowledge of media planning and buying, and proven experience in supervising media assessment and audit processes. Job Description:
Key Responsibilities
- Strategic Campaign Leadership- Develop and execute integrated TV and CTV planning strategies aligned with client objectives.- Lead the planning and activation of video campaigns, ensuring effective delivery across cost, time, and quality dimensions.- Media Assessment & Audit Supervision- Supervise and manage the full process of media audits and assessments, ensuring alignment with industry standards and client KPIs.- Collaborate with external auditors (e.g., Nielsen, Auditel) to validate delivery and performance metrics, and translate findings into actionable recommendations.- Guarantee transparency and accountability across all campaign evaluations.
- Team Enablement & Cross-Functional Collaboration- Empower and support team members with deep knowledge of TV/CTV measurement, planning methodologies, and attribution models.- Facilitate best-in-class execution by providing strategic guidance and access to key tools and resources.- Work closely with internal departments and external partners to optimize workflow and campaign outcomes.
- Client Partnership & Business Growth- Act as a strategic advisor to clients,



understanding their business needs and guiding them on effective video-first strategies.- Deliver performance reports and actionable insights that turn data into growth opportunities.- Identify and proactively address potential risks or gaps in media execution.
- Innovation & Process Optimization- Contribute to the evolution of TV+CTV strategies, keeping up with trends in addressable TV, streaming, targeting, and audience segmentation.- Drive internal process improvements to enhance operational efficiency and media effectiveness.- Optimize resource planning and team allocation for maximum impact on campaign delivery. Qualifications & Expertise- 6+ years of experience in video media planning and buying, with strong focus on linear TV and CTV ecosystems.- Strong expertise in TV/CTV metrics, delivery models, and planning rules (e.g., GRPs, reach/frequency models, incremental reach).- Proven experience managing media audits, assessment reports, and external validation processes.- Advanced proficiency with media tools such as Kubik, AQX, Arianna, MCS.-
- Excellent communication and presentation skills in both English and Italian. Leadership Attributes- Strategic mindset with the ability to influence decision-making at all levels.- High attention to detail and a structured, results-oriented work ethic.- Collaborative spirit and strong interpersonal skills.- Proactive, independent, and accountable in driving top-tier outcomes. Location:
Milan Brand:
Carat Time Type:
Tempo pieno Contract Type:
Permanent

📌 Video Leader (Milano)
🏢 Dentsu
📍 Milano