Overview Join to apply for the Marketing Retention Specialist Italy role at Warner Bros. Your New Role We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Italy team. This role sits within the EMEA Retention team, reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the Italian market and driving ongoing customer engagement and retention. With a strong focus on CRM, you will design and execute campaigns that keep our users excited, loyal, and deeply connected to our stories. Your Role Accountabilities * Develop and execute CRM and retention campaigns for HBO Max Italy, across email, push notifications, and in-app messaging. * Partner with CRM, Brand, Content, Product, and Analytics teams to deliver personalized, data-driven customer journeys. * Monitor performance metrics, analyze customer behavior, and optimize campaigns for engagement and churn reduction. * Support the launch of HBO Max in Italy by building effective onboarding flows and winback strategies.



* Explore innovative retention mechanics such as gamification, loyalty perks, and localized campaigns tailored to the Italian market. * Stay on top of industry trends in streaming, digital marketing, and entertainment to continuously evolve our approach. Skills and Experience Required * Min 2 years of experience in CRM, retention marketing, or lifecycle management, preferably in streaming, digital, or subscription-based businesses. * Curious, creative, and eager to experiment with new ideas while staying data-driven. * Strong analytical and problem-solving skills, with experience using CRM platforms and analytics tools. * Excellent communication and collaboration skills, fluent in English and Italian. You'll have the opportunity to shape how fans discover, experience, and stay engaged with our platform—from launch day and beyond—while also growing your expertise within an international team that's redefining retention mar

📌 Addetto/a digital marketing (Italia)
🏢 Altro
📍 Italia