Category Leader (Italia)

Category Leader (Italia)

19 ago
|
Zentiva
|
Italia

19 ago

Zentiva

Italia

Position Overview

As Category Leader - Commercial & Market Services, you are responsible for leading and executing sourcing activities across Commercial & Market Services categories, including communication and creative agencies, media buying, digital and omnichannel campaigns, market research, sales and promotional services, sales force effectiveness tools, incentives, and POS materials.
Operating in a highly competitive, cost-sensitive, and regulated generics pharmaceutical environment, the role is critical to enabling commercial performance while ensuring cost efficiency, compliance, transparency, supplier performance, and business continuity across commercial and marketing services.
You act as a key procurement partner to Global and Local Marketing, Commercial Excellence, Sales, Market Access, Portfolio, Finance, Legal, and Compliance teams. You independently drive sourcing initiatives, supplier interactions, and contract negotiations within your scope,



while supporting category strategy development and working under the direction of the Category Manager for broader strategic initiatives, preferred supplier models, and long-term category priorities.
Key Responsibilities
Category Strategy & Value Creation
- Actively support the development, updates, and periodic review of the Global Commercial & Market Services category strategy, working closely with the Category Manager and procurement leadership.
- Contribute to the execution of category strategies across: Communication and creative agencies, Media buying, digital media, and omnichannel campaigns, Market research, Promotional services, incentives, and POS materials.
- Proactively gather and consolidate business requirements, campaign needs, launch plans, market research requirements, sales support needs, supplier feedback, and demand forecasts to ensure sourcing activities are aligned with commercial priorities.
- Support the translation of commercial and marketing strategies into actionable sourcing plans ali

📌 Category Leader (Italia)
🏢 Zentiva
📍 Italia

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