The Head of Stationary Industrial Scanner Factory Automation (SIS-FA) Product Manager is responsible for defining and executing the product marketing strategy across a diverse portfolio. This leadership role ensures alignment of market intelligence, lifecycle governance, go-to-market effectiveness, and organizational development with commercial objectives. You will lead a teamroduct Managers and collaborate cross-functionally to drive business growth, innovation, and competitive positioning. **Key Responsibilities**: - 1. Business & Commercial Strategy
- Set pricing and positioning strategies at the portfolio level to ensure alignment across product lines and customer segments; monitor revenues, margins, and KPIs at the portfolio level; lead corrective action plans to address underperformance;
- Ensure product strategies are commercially coherent and aligned with corporate goals**.**
- 2. Product Lifecycle Governance
- Craft a clear, compelling vision that aligns with company goals and customer needs.
- Oversee the full product lifecycle: from concept to end-of-life (EOL), ensuring accountability and milestone discipline.
- Drive optimization initiatives such as cost reduction, platform leverage, and product rationalization.
- 3. Market & Competitive Intelligence Leadership
- Guide Product Managers with strategic insights to adjust positioning and prioritize opportunities.
- 4. Go-to-Market (GTM) Strategy Oversight & Optimization
- Define and manage portfolio-level GTM strategies including launch plans, pricing, positioning,



and sales enablement.
- Analyze funnel data, sales performance, and feedback to identify and resolve systemic GTM issues.
- Lead cross-functional GTM reviews and implement strategies to improve conversion and sales efficiency.
- 5. Organizational Development & Leadership
- Build, develop, and lead a high-performing Product Manager team.
- Ensure robust training, mentorship, and performance reviews are in place.
- 6. Cross-Functional & Executive Alignment
- Represent product and portfolio strategy in executive forums.
- Act as a trusted escalation point for resolving cross-functional challenges affecting product along its entire life. **Key Activities**: - Run portfolio reviews to prioritize investments and ensure alignment with strategic objectives.
- Conduct regular GTM effectiveness audits and course-correct based on performance insights.
- Collaborate with R&D;, Sales, Finance, Operations and Supply Chain to align execution with strategic goals;
- Oversee product business case development, lifecycle phase-in/out planning, and market readiness **Requirements**: - Education: Bachelor’s or master’s degree in business, Marketing, Engineering, or related field.
- Languages: Italian ; English proficient
- Experience: 10+ years of experience in Product Marketing or Product Management in a complex B2B environment, out of which 3 in industrial automation industry. Familiarity with SAP, Power Bi, MS Dynamics or equivalent ERP and Business Intelligence and CRM tools

📌 Factory Automation Head of Product Management (Monte San Pietro)
🏢 Datalogic
📍 Monte San Pietro