Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available Building and executing keyword strategies and campaign structures aligned with business objectives Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages) Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond) Collaborating on landing page optimisation and CRO initiatives Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends Performance-driven content testing Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution) Identifying new growth opportunities and scalable acquisition levers Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments) Requirements 2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)



Strong knowledge of Google Ads and PPC fundamentals Familiarity with GA4, tagging and attribution models Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search Solid analytical mindset and ability to interpret performance data Native Italian + Fluent in English Ability to manage multiple campaigns and priorities Detail-oriented with a strong ownership mindset Curious, proactive and eager to learn Core Competencies Demonstrates expertise in managing and optimizing Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance metrics and data analysis.

Proficient in leveraging AI-powered tools and strategies to enhance campaign effectiveness and drive growth across multiple markets. Highest-signal resume keywords Paid Search Management Google Ads Expertise Data Analysis AI-Powered Tools Utilization Performance Marketing ATS Optimization Keywords Hard Skills PPC Fundamentals Campaign Optimization Keyword Strategy Development Performance Tracking Attribution Models Soft Skills Detail-Oriented Ownership Mindset Curious Proactive Ability to Manage Multiple Priorities Industry Keywords Performance Marketing CPL ROI Conversions Cross-Channel Growth Tools & Technologies Google Ads Microsoft Ads GA4 CRM Systems AI Search Ads

📌 Paid Search & Growth Specialist, Italian Market (Torino)
🏢 Altro
📍 Torino