This is not a "post three times a week and check the boxes" job. We're building the most exciting marketing engine in electronic music education, and we want someone who treats every reel, every campaign, every hook as a chance to prove what great marketing can actually do. If you want a quiet corner and a content calendar to fill, this isn't it. If you want to push the craft to its edge, keep reading.

You'll own how PTDJA shows up across every channel, turning DJing, production and electronic music culture into content that stops the scroll and moves the numbers. You think like a creative and you report like a performance marketer, and you refuse to accept that those two things are in tension.

Creative strategy. Own the creative vision. Translate course knowledge, mentor personalities and brand voice into concepts, formats and angles that feel native to the scene, never bolted on. Build the hooks, series and recurring formats that give the brand a signature people recognise instantly. Read culture as it moves and turn it into content that lands while it still matters.





Performance mindset. Set the KPIs, read the analytics, let the data pick the next move. Run the test, learn, iterate loop on hooks, formats and offers without getting precious about it. Be as comfortable defending a bold creative call as you are pulling apart retention curves, CTR and cost per acquisition. Strongly creative, firmly accountable to results.

AI fluency. You use AI like a sharp collaborator, not a crutch. You know where it accelerates the work (research, variations, first drafts, analysis) and where taste and judgement still have to come from you. You're curious about new tools, quick to fold the good ones into your workflow, and you help the whole team move faster because of it.

Scriptwriting. Write the scripts behind our reels, videos and talking head content: sharp hooks, clean structure, a narrative that earns the watch time. Brief editors and creators clearly enough that the fin

📌 Content strategist (Roma)
🏢 Pete Tong DJ Academy
📍 Roma