Acting as the Ambassador of the Stella McCartney Brand, inspirē and develops diverse teams across Milan stores to successfully reach quantitative and qualitative targets by providing a unique in‐store experience to the clientele.
The City Manager implements and maintains concrete actions in line with Brand strategy, ensuring operative functioning and correct management of product, visual merchandising and operations, and the management of personnel in line with the company policies and procedures.
Analyze and monitor store KPIs on a daily, weekly and monthly basis to implement immediate and long‐range action plans.
Guarantee financial results of the stores through effective management and monitoring of margins, stock and personnel costs.
Push ongoing growth of the stores' turnover through regular feedback to the Buyers on merchandise, stock availability and sell‐through analysis.
Monitor the teams and ensure upselling and cross‐selling techniques are mastered.
Lead and motivate all team members by being a role model and setting an exceptional example.




Carry out the yearly appraisal for all team members, following company procedures and providing constructive and comprehensive feedback, as well as setting individual objectives for development.
Coach And Train Store Staff
Responsible for the brand and product knowledge of the teams, ensuring the efficacy of the induction plans for new staff and providing constant in‐store training sessions.
Understand training needs and liaise with People Partner and Retail department to develop ways to implement those needs.
Coach and continuously monitor the execution of the Stella McCartney Client Experience to achieve the best quantitative and qualitative business results.
Conduct daily morning meetings to update staff on business performance and initiatives.
Co‐ordinate rota and overtime, ensuring appropriate staff coverage across both locations through effective workforce planning.
Responsible for the development of the stores'

📌 Manager - Policy, Planning and Performance (Italia)
🏢 Stella Mccartney
📍 Italia