Experteer Overview In this role you lead the global media strategy and the brand's digital insights framework to drive marketing effectiveness across markets. You will partner with global and regional teams, agencies, and internal stakeholders to ensure consistent, high-impact media plans and measurement standards. You translate performance data into actionable recommendations that optimize investment, audiences, and creatives. This position offers a strategic opportunity to shape how a top luxury brand leverages media and data across channels.
Retribuzione / Benefits Define and lead the global media strategy aligned with brand positioning and business objectives
Oversee integrated media plans across digital, search, print and OOH
Translate global campaign guidelines into regional/local strategies with market customization
Act as senior partner to global/local media agencies ensuring strategic alignment and performance
Architect a systematic approach to insights and ensure local nuances are included in the global narrative




Define and own the global digital measurement framework including KPIs by funnel stage
Oversee global dashboards and reporting cadence for senior stakeholders
Lead end-to-end performance evaluation of major brand moments (e.g., fashion shows) across channels
Drive optimization of media mix, investments, audiences and creatives based on data
Lead advanced measurement initiatives (brand lift, conversion lift, MMMs, A/B testing) and ensure proper tracking across platforms and markets
Collaborate with Brand, Digital, CRM, eCommerce, Retail, Image and Production teams for integrated media
Coordinate with Regional Offices, Kering media teams and external partners on best practices and governance
Stay ahead of media trends and identify new opportunities, partners, and test & learn initiatives
Own and oversee the global media budget with ROI focus and cross-market reconciliation
Ensure financial governance and forecasting in collaboration with finance and

📌 BOTTEGA VENETA Head of Integrated Media (Italia)
🏢 Altro
📍 Italia