Experteer Overview As Digital Marketing Specialist at Four Seasons Hotel Firenze, you will oversee digital performance and brand consistency across the property. You'll manage websites, email, and key digital platforms, while translating data into actionable guidance. You will work with hotel leadership, central teams, and agencies to shape digital strategy and campaigns that support revenue and ROI. This role offers exposure to luxury branding, cross-functional collaboration, and hands‐on optimization in a historic, high‐end setting. Retribuzione / Benefits Competitive salary Comprehensive benefits package Employee discount for stays at Four Seasons worldwide Complimentary dry cleaning for employee uniforms Employee meals Responsabilità Oversee daily management of websites, email marketing, and key digital platforms Keep websites updated, aligned with brand guidelines, and optimized for performance Analyze traffic, engagement,



and revenue contributions through reporting Translate performance insights into clear recommendations Collaborate with external agencies on paid social and digital advertising with structured campaigns Support CRM systems, email marketing activities, and guest communication platforms Partner with hotel leadership on digital strategy, campaign planning, and reporting to ensure brand standards Requisiti fondamentali +2 years experience in digital marketing Strong knowledge of SEO, paid media, social media, websites, CRM, and analytics Commercial mindset focusing on performance, revenue, and ROI Data-driven, organized, proactive, and able to work independently Proven stakeholder management and cross-functional collaboration skills Fluent in English and Italian #J-18808-Ljbffr

📌 Digital marketing specialist (Italia)
🏢 Experteer Italy
📍 Italia