The Private Banking Wealth Management (PBWM) Segment Management function is responsible for defining and steering the overall value proposition for Private Banking & Wealth Management clients, and for driving the creation of a dedicated Private Banking offering that goes beyond investment products. Key Responsibilities: Segment Strategy & Value Proposition Ownership – Define and lead the development of the Private Banking offering, including products, services, and tailored solutions specifically designed for the Private segment and extending beyond the standard Wealth investment offering. Business Planning, Performance & Analytics – Lead performance analytics and business case tracking for PBWM initiatives; integrate Customer Intelligence (CI) into segment decision‐making and planning; monitor commercial results, campaign performance, client behaviour, and market trends; identify growth opportunities and performance improvement levers. Operational Support – Ensure operational support for advisory and servicing processes; act as liaison between PBWM, Operations, IT,



and other enabling functions; support the local implementation of platform enhancements – both digital and advisory; guarantee consistency and efficiency in client journeys, processes, and tools. Marketing & Communication – Develop the PBWM segment marketing plan, including campaigns, communication strategy, and events; produce marketing materials supporting both client engagement and advisor activity; ensure messaging consistency aligned with segment strategy and ING brand guidelines. Commercial & Network Support – Contribute to commercial steering through lead management, campaign design, and performance tracking; support Sales leadership in setting and monitoring segment‐related targets; collaborate with PBWM Sales network on tools, materials, and initiatives enabling commercial growth. Cross‐Functional Coordination – Act as the central orchestrator across PBWM Sales, CIO, Digital Sales, Product Devel

📌 Head of pbwm segment management (Italia)
🏢 ING Bank N.V. Milan Branch
📍 Italia