The Head of Marketing for the EFT & Bakery Business Units is a senior marketing leadership role responsible for driving market-focused, value-based marketing strategies that deliver measurable business impact and support profitable growth.
Operating within the PFA Marketing & Internal Communication Division, the role ensures strong alignment with divisional priorities while translating business needs into high-impact, measurable marketing initiatives, with a clear contribution to pipeline development and commercial performance.
The position combines strategic direction with a hands‐on mindset, leading a focused team and working closely with Sales and Product Management to ensure marketing is a key driver of growth.
Business & Marketing Strategy
- Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals
- Translate market and customer insights into clear value propositions and go‐to‐market approaches
- Drive marketing as a key contributor to pipeline development, market penetration, and business growth





Market Positioning & Value Communication
- Strengthen GEA's positioning as a technology and solution partner in BUs EFT and Bakery
- Develop consistent, compelling messaging based on customer value and application expertise
- Ensure alignment of communication across all channels and regions

Demand Generation & Campaign Execution
- Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development
- Optimize channel mix and campaign performance based on measurable KPIs
- Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact
- Leverage data, market trends, and customer feedback to guide decision‐making
- Support product positioning and innovation by bringing the voice of the customer into the organization
- Monitor competitive landscape and identify market opportunities

Leadership & Team Development
- Lea

📌 Head of Marketing (Italia)
🏢 Gea Group
📍 Italia