Position Title: Sr Manager, Trade Marketing
Function: Marketing
Location: ON, CA
Work Arrangement: Hybrid
Description:
Position: Sr. Trade Marketing Manager
Department: Marketing
Location: Toronto, ON (Hybrid)
Key Responsibilities
Trade Marketing Strategy & Execution
Develop and lead channel‐specific trade marketing strategies across specialty beauty retail, mass‐prestige, and professional distribution
Translate brand and commercial objectives into clear, compelling customer activation plans that drive sell‐in, sell‐through, and demand for the assigned portfolio
Maintain strong awareness of the competitive beauty landscape, including launches, promotional mechanics, merchandising trends, and retailer strategies, using insights to inform differentiated plans
Partner closely with Sales to build customer‐centric programs that enhance joint business planning and long‐term partnerships
Support key customer presentations and line reviews with strong storytelling, insights, and executional clarity
Launch & In‐Market Activation
Lead in‐market execution of product launches from planning through post‐launch evaluation
Ensure launches are flawlessly executed across retail, professional, digital, and educational touchpoints
Customize global assets as required to meet Canadian customer and shopper needs while maintaining brand integrity
Drive excellence in store, online, and within professional environments
Performance Management, Insights & Demand Building
Track and analyze performance of trade programs, promotions, and launches using sales data, customer insights, and post‐event reviews
Continuously monitor market trends and competitive activity to identify opportunities to strengthen demand and portfolio performance
Translate insights into clear action plans and recommendations to optimize future trade investments
Partner with Demand Planning and Commercial Finance to support forecast accuracy, phasing, and inventory alignment
Cross‐Functional Leadership & Communication
Act a
📌 Sr Manager, Trade Marketing (Italia)
🏢 Altro
📍 Italia