Job Description

Strategic Brand Marketing

- Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables
- Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations
- Implement regional campaigns aligned with global brand direction and priorities
- Identify opportunities to grow awareness, engagement, and retail support across key markets
- Campaign project management ensuring activity aligns with global brand and licensor guidelines
- Support franchise calendar planning and maintain regional marketing timelines
- Support large-scale brand activations, partnerships and public events across different markets.
- Ensure all marketing assets and executions align with brand guidelines and approval processes.

Campaign Management

- Develop creative campaign concepts that align with global brand strategy and are culturally relevant to each market
- Execute and project manage integrated campaigns across digital, social, PR, print, influencer, experiential, and retail channels
- Manage multiple projects simultaneously while maintaining strong attention to timelines, budgets and details
- Coordinate with agencies, licensors, and internal teams to develop brand assets (eg; inflatables, character mascots etc)
- Track campaign performance and provide reporting and insights




- Track campaign performance and support post-campaign reporting and case studies

Brand, Social, Retail & Trade Marketing

- Support the delivery of regional brand campaigns across key franchises
- Collaborate with retail partners on launches, campaigns, and activations
- Develop retailer and licensee presentations and support materials
- Coordinate trade marketing and campaign assets with global teams and licensees
- Collaborate with social and content teams to develop engaging campaigns that drive awareness, engagement and brand affinity
- Support regional social channel agents and coordinate content approvals with agencies and licensors

Stakeholder Management

- Build strong relationships with licensors, retailers, agencies, and licensees
- Collaborate with cross-functional teams including commercial, partnerships, franchise, creative, legal, and finance
- Present campaign updates and plans to internal stakeholders
- Ability to manage multiple stakeholders and work across different time zones and cultures.

Territory Scope

- Southern Europe with key priority markets France, Spain and Italy

Budget Management

- Support budget tracking and campaign forecasting
- Ensure campaigns are delivered within agreed budgets
- Focus on delivering commercially effective campaigns

Leadership & Team Support

- Provide support and guidance to junior team members where required
- Contribute positively to team culture and collaboration

📌 Marketing Manager (Southern Europe) (Milano)
🏢 WildBrain CPLG
📍 Milano