The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
At Salewa we are looking for a PR & Communications Senior Specialist who will drive PR and communications activities to strengthen Salewa’s visibility and relevance across outdoor, sport, lifestyle, fashion and digital media. You will develop compelling stories, build strong media and partner relationships, and identify new opportunities to amplify the brand.Working closely with Marketing, Brand, Product, Digital and regional teams, this role will lead communications initiatives across product launches, campaigns, athletes, creators, events and partnerships, bringing a proactive,



entrepreneurial and commercially minded approach to the role.

Tasks & Responsibilities

Develop and execute global PR and communications strategies aligned with Salewa’s brand and business priorities
Identify and proactively pursue opportunities to increase Salewa’s visibility and relevance across outdoor, sport, lifestyle, fashion and digital media
Build and maintain strong relationships with journalists, editors, creators, athletes, opinion leaders and relevant partners
Develop compelling stories and communication angles around products, innovation, mountain culture, athletes, sustainability, design and the Salewa brand
Lead seasonal PR activities, including product launches, press releases, media kits, product seeding, storytelling and campaign amplification across key markets
Create and activate new PR formats, partnerships, events and community experiences that generate visibility and engagemen

📌 PR & Media Senior Specialist (Bolzano)
🏢 Oberalpspa
📍 Bolzano