ph3About Us /h3 pThe physical and digital worlds are merging. Vehicles, medical devices, industrial systems, critical infrastructure: security hasn't kept pace. AI is accelerating everything, from the capabilities of the systems we depend on to the sophistication of the threats targeting them. A software vulnerability can now have physical consequences. A physical breach can compromise entire digital ecosystems. Billions of devices operate with little to no protection, and traditional approaches can't keep up. Not at this scale, not at this speed, and not across this diversity of systems. /p pExein exists to solve this. We build the security layer for a world where physical and digital threats are no longer separate problems, from kernel-level runtime protection on embedded devices to cloud-native platforms that analyze, protect, and prove compliance across entire device fleets. We're not patching the old model. We're building security from the core out. /p h3About The Role /h3 pWe are looking for a bDigital Marketing Specialist /b who combines technical skills, growth instincts, and creative vision to run Exein's marketing engine end-to-end — from CRM and data foundations to paid acquisition and video creative. Reporting to the Head of Marketing, you'll generate qualified leads, optimize conversion performance, and run growth experiments to expand Exein's presence in the embedded and Physical AI cybersecurity. /p h3Key Responsibilities /h3 h3CRM, Email Marketing, Landing Pages Data Tracking /h3 ul liBuild and optimize lead nurture workflows, trigger campaigns, and retention strategies in Salesforce Marketing Cloud. /li liOwn email marketing end-to-end: templates, copy, A/B testing, scheduling, deliverability. /li liManage segmentation, database hygiene, and lifecycle metrics. /li liConfigure GA4 and GTM to ensure accurate tracking across ads, web,



and pipeline stages. /li /ul h3Paid Acquisition Growth (ADV) /h3 ul liPlan and optimize paid media across Google (Search, Display, YouTube), Meta, and LinkedIn. /li liRun campaigns around lead magnets, gated content, webinars, and demos. /li liA/B and multivariate test landing pages, ad copy, creative, and conversion pathways. /li liTest emerging channels (Reddit Ads, niche platforms, developer networks). /li liReport on KPIs across GA4, HubSpot, and ad platform dashboards /li /ul h3Video Marketing Strategy Agency Direction /h3 ul liMap out end-to-end video strategies tailored for every stage of the funnel (Awareness hooks, Consideration explainers, and Conversion direct-response ads). /li liTranslate business targets into actionable briefs, scripts, storyboards, and mood boards for external creative agencies and production studios. /li liConnect video assets directly into our performance setups and CRM nurture sequences, analyzing drop-off rates and completion metrics to direct agency re-cuts and iterations. /li /ul h3Product Strategic Alignment /h3 ul liPartner with the Corporate Communication Manager and product leadership on growth priorities, channel mix, and GTM positioning. /li /ul h3What We Are Looking For /h3 ul li5+ years in digital marketing, ideally in agency environments managing multi-channel strategies. /li liStrong technical grounding in CRM/data architecture plus proven paid acquisition performance. /li liExperience briefing and directing video production partners. /li liSelf-driven, comfortable owning goals and solving problems independently. /li /ul h3Location: /h3 pRome, Piazzale Flaminio 19, 00197 (Hybrid) /p h3Salary Range /h3 p€ 35K - €50K /p pExein is committed to creating an inclusive workplace. We evaluate all applications fairly regardless of gender, age, ethnicity, background, or orientation. /p /p #J-18808-Ljbffr

📌 Digital Marketing Specialist (Roma)
🏢 Exein
📍 Roma