Sport is emotion in action. Tecnica Group produces the best products to enjoy the best performance in winter & outdoor sports. Authentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points. We are a team of 3150+ employees working in 10 countries across Europe, North America, and Asia. Our passion, commitment and knowledge drive us. Brands: Blizzard, Lowa, Moon Boot®, Nordica, Rollerblade® and Tecnica. **Posizione**:
We are searching for a** Global Marketing Director** to join our company. The resource will have the following responsibilities: - **Strategic Planning**:
Develop and execute comprehensive marketing strategies that align with business goals. Analyze market trends and competitor activities to identify opportunities for growth.
- **Brand Management**:
Oversee brand positioning and ensure consistency across all marketing channels. Collaborate with product development teams to align marketing initiatives with product launches and product life cycle management.
- **Campaign Development**:
Create and manage integrated marketing campaigns across digital, social media, traditional media, and events. Define clear KPIs and monitor campaign performance and adjust strategies based on analytics and feedback.
- **Team Leadership**:
Lead, mentor, and inspire a team of marketing professionals. Foster a collaborative environment that encourages creative thinking and innovation. Lead brand marketing manager team as well as marketing shared services
- **Budget Management**:
Develop and manage the marketing budget to ensure effective allocation of resources.



Measure ROI on marketing activities and report on performance metrics to stakeholders.
- **Partnership Development**:
Build and maintain relationships with key partners, influencers, and media outlets. Explore sponsorship and collaboration opportunities that enhance brand visibility.
- **Consumer Insights**:
Conduct market research to understand consumer behavior and preferences. Utilize insights to inform marketing strategies and product development. **Requisiti**: - Bachelor
- or Master degree in business relevant field, preferably MBA from recognized institution;
- 5 - 7 years of Marketing experience in a global, or European context for durable lifestyle consumer goods, ideally sporting goods;
- Digital brand building: experience and track record in activating innovative digital consumer marketing channel;
- Has led teams directly as well as indirectly (via dotted line) in complex organizations;
International Experience with a touch of Italianism: a global citizen with multi-country experience, ideally across global regions who understands different cultures and consumer behaviours with some exposure to Italian working culture;
- English and Italian (both fluent), preferably third European language;
- MS office, SAP, Salesforce;
- Influential leadership to create commitment among peers and teams, and drive the Group to the ‘next step’;
- Digital commerce and marketing mechanics; ideally grew up as digital marketing native;
- Negotiation Skills with B2B partners;
- Effective communication and influencing in a multi-stakeholder, international matrix environment; Strategic, fact-based mindset coupled with hands-on, sleeves-up mentality;
**Altre informazioni**:
Working location: Giavera del Montello (TV)

📌 Global Marketing Director (M/F/x) (Giavera del Montello)
🏢 Tecnica Group
📍 Giavera del Montello