**About The Role**:
**Key Responsibilities**: - Develop and execute **comprehensive retention strategies** to improve player engagement, reduce churn, and increase LTV.
- Utilize **Customer.io** to build automated, personalized customer journeys.
- Define and analyze **key retention KPIs** (retention rates, ARPU, session frequency, churn) and adjust strategies accordingly.
- Optimize **bonus and loyalty programs**, ensuring they drive engagement while maintaining cost efficiency.
- Conduct **A/B testing** on retention campaigns to improve effectiveness and engagement rates.
- Collaborate with **data analytics, marketing, and product teams** to refine segmentation and personalization strategies.
- Stay ahead of industry trends and player behaviour insights to introduce innovative retention techniques. **Requirements**: - ** 5+ years of experience in CRM, retention marketing, or lifecycle marketing within iGaming.**
- Strong knowledge of **Customer.io** or similar CRM platforms (Optimove, Braze, Salesforce, etc.).
- Expertise in **customer segmentation, automation, and behavioral targeting**.
- Solid understanding of **bonus structures, loyalty programs, and player incentives**.
- Experience working with cross-functional teams, including data, product, and marketing.
- Analytical mindset with proficiency in **A/B testing, campaign tracking, and performance optimization**.
- ** Must have experience working with Tier 1 regions.**




- Background in **data-driven CRM strategies** with a focus on personalization and automation.
- Experience with gamification mechanics to enhance player engagement.
- Familiarity with compliance and responsible gaming regulations.
- Ability to work in a fast-paced, high-growth environment with a proactive and hands-on approach.
- Fluency in English is a must; Turkish or Russian/Ukrainian is a plus. **Location**:
**Interview Process**: - Recruiter Screening (40 minutes)
- Critical Thinking Assessment (10 minutes)
- Final Interview (60 minutes) **What We Offer**:
Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below: - ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- ** Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- ** Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- ** Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- ** Flexible Independent Contractor Agreement**: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Agevolazioni from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

📌 Retention Lead (Igaming) (Provincia di Bergamo)
🏢 WinLux Europe
📍 Provincia di Bergamo