Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.
- Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.
- At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation.
- Are you ready to be part of our journey? PURPOSE OF THE ROLE: - To ensure positive development of adidas brand image with sustainable and profitable business through an adequate Sports Marketing portfolio of individual athletes, clubs, events and federations supporting brand and category objectives. WHAT YOU'LL DO: - Develop strategic local Sports Marketing Plan aligned with EMEA and Global Strategic frameworks
- Manage the local athletes portfolio balancing between new talents and old legends among all sports (football, winter sports, running etc.)
- Manage club relationships and propose new and innovative ways of engaging them
- Maximize football appeal among Gen A and Gen Z with new languages and tone of voice, as welk as new platforms (ie. Kings League)
- Amplify Brand communication plans, through a relevant and effective athletes management plan
- Scout new athletes and new clubs to sign to fuel Italian athletes pipeline
- Secure relevant local asset portfolio following brand strategy
- Manage with club jersey and official merch creation




- Leading of all asset related day-to-day business
- Local Asset Budget Management
- Monitor performance and feedback to EMEA / Global Sport Marketing to optimize Sport Marketing portfolio and negotiations
- Provide input to Global on local opportunities & trends
- Provide leadership as well as engage and develop team members in a high-performance environment.
- Develop and manage talents SKILLS YOU'LL NEED
: - Manager with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and deep sports marketing knowledge MAIN REQUIREMENTS: - University degree in business with marketing focus and ideally some exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
- Functional: > 8 years (Sports)Marketing
- Industry: ideally sports
- 5 years leadership experience
- Fluent in English (writing and verbal), Italian mothertongue LIFE AT ADIDAS: - Annual bonus
- Meal Voucher
- Gym and Sports opportunities
- Free access to self-learning platform
- Employee Assistance Program (personal counselling)
- Hybrid working model
- The role will be based in our new office in Porta Nuova Milano! AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN,



PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -** **BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:
- Sports Marketing Director
- BRAND: - LOCATION:
- Monza
- TEAM:
- Brand Management & Communications
- STATE: - COUNTRY/REGION:
- IT
- CONTRACT TYPE:
- Tempo pieno
- NUMBER:
- 534686
- DATE:
- Sep 19, 2025

📌 Sports Marketing Director (Monza)
🏢 Adidas
📍 Monza