Job Description

Strategic Brand Marketing
- Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables
- Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations
- Implement regional campaigns aligned with global brand direction and priorities
- Identify opportunities to grow awareness, engagement, and retail support across key markets
- Campaign project management ensuring activity aligns with global brand and licensor guidelines
- Support franchise calendar planning and maintain regional marketing timelines
- Support large-scale brand activations, partnerships and public events across different markets.
- Ensure all marketing assets and executions align with brand guidelines and approval processes.

Campaign Management
- Develop creative campaign concepts that align with global brand strategy and are culturally relevant to each market
- Execute and project manage integrated campaigns across digital, social, PR, print, influencer, experiential,



and retail channels
- Manage multiple projects simultaneously while maintaining strong attention to timelines, budgets and details
- Coordinate with agencies, licensors, and internal teams to develop brand assets (eg; inflatables, character mascots etc)
- Track campaign performance and provide reporting and insights
- Track campaign performance and support post-campaign reporting and case studies

Brand, Social, Retail & Trade Marketing
- Support the delivery of regional brand campaigns across key franchises
- Collaborate with retail partners on launches, campaigns, and activations
- Develop retailer and licensee presentations and support materials
- Coordinate trade marketing and campaign assets with global teams and licensees
- Collaborate with social and content teams to develop engaging campaigns that drive awareness, engagement and brand affinity
- Support regional social channel agents and

📌 Marketing Manager (Milano)
🏢 WildBrain CPLG
📍 Milano