**Summary** About us Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide. **Your opportunity** You will have the opportunity to contribute to the launch and activation of **Smart Glasses**, at the crossroads of **luxury**, **innovation**, and advanced **technology**. In this role, you will orchestrate **Go-To-Market strategies**, ensuring the successful introduction of new products across multiple markets and channels. You will act as a **central connector**between product, marketing, retail, and commercial teams, translating product capabilities into clear, compelling market propositions. You will be immersed in the latest trends shaping **wearables, AI-driven ecosystems, and the future of luxury**, contributing to bringing an innovative vision to life within a leading luxury eyewear company. **How you will contribute**
- **Define and lead global Go-To-Market strategies**, including distribution models and route to market scenarios for the Smart Glasses category from pre-launch to rollout
- **Define channel roles and priorities**, eligibility criteria, and rollout sequencing together with Category, Commercial, and Marketing Teams
- **Build launch playbooks**, market guidelines, and scalable go to market frameworks starting from zero
- Define **success metrics**for a new category,



setting up a **tracking framework**and locking core KPIs to provide the most effective picture of category performance after launch
- **Monitor market readiness**, ensuring assets, training materials, demo solutions, and operational requirements are in place ahead of launches
- Coordinate cross functional teams to ensure aligned and timely execution across markets
- Analyze early performance, sales data, and market feedback **to continuously optimize Go-To-Market strategies**: - Build strong knowledge of key clients and strategic partners to ensure needs are consistently met **Who you are**
- Master’s degree in Marketing, Management, Economics, or a related field
- 5 **+ years of experience in Go-To-Market**, Distribution, or similar roles
- Experience in launching **disruptive or hybrid categories**is strongly preferred
- Experience in **tech, wearables, or consumer electronics**is a plus
- Experience in **Eyewear, Beauty or Luxury industry**is a plus
- Ability to **operate in ambiguity**and build processes and frameworks from scratch
- Strong understanding of product launches, market dynamics, and customer centric strategies
- Excellent **project management**and stakeholder coordination skills
- Fluent in English, additional languages are a plus **Why work with us** This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment. **Job Type** Regular **Start Date** 2026-06-01 **Schedule** Tempo pieno **Organization** KERING EYEWEAR S.P.A.

📌 Kering Eyewear Smart Glasses Go-to-market Manager (Milano)
🏢 Kering Eyewear
📍 Milano