DWS - Marketing Manager (Public Distribution)
You will lead regional marketing for Xtrackers in the EMEA South, driving ETF/ETC brand positioning and investor growth.
You'll work closely with Sales, Product, and Compliance to optimize go-to-market timing and campaigns across digital channels.
You'll measure performance with data-driven insights and adapt strategies to regional needs.
This role blends strategic planning, content creation, and cross-functional collaboration to help Xtrackers grow in a competitive market.
Physical and mental health benefits
Parental leave packages
Pension plans and sabbatical options
Implement regional marketing strategies to position Xtrackers and attract new investors
Manage regional digital channels and develop targeted campaigns
Negotiate and coordinate content with education platforms and campaigns
Analyze campaign performance and AUM trends on regional channels
Oversee regional Xtrackers.com websites and ensure compliance and data protection
Collaborate with Product, Sales, Research, Compliance, Marketing,
and external providers
Coordinate content with country-specific compliance teams
Support ad-hoc content creation and data-driven optimizations
5+ years of financial marketing experience in asset management or digital distribution
Deep knowledge of indexing, ETF products, and passive investing
Understanding of asset management across asset classes and channels
Ability to write compelling financial content for different audiences and regulatory contexts
Experience in developing ETF/ETC marketing strategies and understanding distribution channels
Strong digital affinity and data analysis skills
Open-minded, customer-oriented, effective cross-cultural communication
Fluency in Italian and English; German a plus
You will lead regional marketing for Xtrackers in the EMEA South, driving ETF/ETC brand positioning and investor growth.
You'll work closely...
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