Description
We're seeking an experienced Senior Marketing Manager to help lead and drive innovative marketing local strategies for our theatrical releases in Italy.
Reporting to the Head of Theatrical Marketing Italy this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in Italy
Description
We're seeking an experienced Senior Marketing Manager to help lead and drive innovative marketing local strategies for our theatrical releases in Italy.
Reporting to the Head of Theatrical Marketing Italy this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in Italy
Key job responsibilities
Strategic Leadership & Planning
Lead strategic planning and budget management across multiple high-profile theatrical releases in Italy.
Develop territory-wide marketing strategies and long-term activation roadmaps for Italy.
Conduct advanced local market analysis and competitive intelligence to inform strategic decisions for Italy.
Establish campaign KPIs and success metrics in partnership with senior leadership
Drive innovation in audience engagement methodologies and emerging marketing technologies
Mentor and guide junior marketing managers on strategic thinking and campaign development
Creative Direction & Brand Management
Provide creative leadership across all marketing assets and brand touchpoints in Italy.
Oversee localization strategies and coordinate with global International teams
Ensure brand consistency and creative excellence across multiple concurrent campaigns in Italy.
Lead relationships with creative partners and agencies in Italy.
Approve and guide creative direction for high-stakes marketing initiatives inItaly.




Media Strategy & Collaboration Development
Develop comprehensive media strategies for Italy spanning traditional, digital, and emerging platforms
Lead negotiations and strategic collaboration with key media agencies and platforms for local marketing campaigns
Cultivate and manage high-value brand collaborations and co-marketing opportunities
Collaborate with International Media leadership on global best practices and innovation
Optimize media spend efficiency across portfolio of local campaigns
Activations & Events
Conceptualize and execute large-scale special projects, premieres, and marquee events in Italy.
Manage complex stakeholder relationships across multiple external agencies in Italy.
Cross-Functional Leadership & Team Development
Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners
Provide strategic guidance to distribution teams on theatrical positioning in Italy.
Drive organizational alignment on local campaign priorities and resource allocation
Mentor junior team members and contribute to team capability development
Champion creative excellence and innovative problem-solving across the organization
Basic Qualifications
Proven track record managing complex marketing campaigns
Deep expertise in integrated marketing across traditional, digital, and experiential channels
Advanced stakeholder management skills across internal leadership and external partner experience




Exceptional strategic thinking, analytical, and presentation capabilities
Demonstrated ability to manage multiple high-priority projects simultaneously
Fluency in English and Italian
Preferred Qualifications
Experience with international marketing coordination and localization strategies
Proven track record of innovation in marketing technology and emerging platforms
Strong financial acumen with P&L; responsibility experience
Strategic Vision: Ability to see the big picture and translate into actionable plans
Team Development: Commitment to mentoring and developing marketing talent
Innovation Leadership: Drive adoption of new technologies and methodologies
Stakeholder Influence: Ability to influence and align diverse stakeholder groups
Results Orientation: Track record of delivering measurable business impact
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Company - Amazon Digital Italy s.r.l.
Job ID: A********
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📌 Senior Theatrical Marketing Manager, Amazon Mgm Studios Theatrical Marketing (Lazio)
🏢 Amazon
📍 Lazio