Junior Sales Representative
(B2B / Freelance)
Location:
Remote (Italy-based)
Contract:
Long-term B2B / Freelance (12+ months)
Start:
ASAP
Scope of engagement:
Long-term collaboration focused on new business development and customer acquisition in the Italian retail market.
Estimated workload comparable to a full-time engagement, with flexibility in scheduling.
Compensation:
Annual contract value:
€24,000 – €******,000 gross
Fixed monthly retainer
Performance-based bonuses linked to successful customer acquisition and sales results
Important:
This role is offered on a B2B basis.
Candidates must have, or be ready to obtain, Partita IVA status in Italy.
About Retano
Retano is a retail-tech vendor developing and implementing ML/AI and Big Data-based solutions for the retail industry.
With over 300 successful projects under our belt, our team supports food retailers, drugstores, DIY, and fashion retailers in optimizing business processes, reducing operational costs, and enhancing customer experiences through the Retano Digital Ecosystem and cloud services.
Role Overview
We are looking for a Junior Sales Representative to create and expand Retano's customer base in Italy.
The primary focus of the role is cold acquisition: identifying target retailers and relevant decision-makers, initiating first contact, qualifying leads, and developing new business opportunities.
Key Responsibilities
Research the Italian retail market and create target customer lists focused on medium and large retailers




Identify relevant decision-makers and contacts at different organizational levels within target accounts
Initiate cold outreach to prospective customers through phone, email, LinkedIn, and other appropriate channels
Run structured follow-up activities to generate interest and secure initial meetings
Qualify and evaluate leads based on customer interest, business potential, and development prospects
Conduct initial discovery to understand customer needs and identify potential fit with Retano's IT products and related services
Conduct initial company and solution presentations for prospective clients
Work closely with senior sales and the pre-sales team throughout the sales cycle
Build and maintain a medium- and long-term pipeline of prospects and qualified sales opportunities
Support commercial negotiations and follow-up activities aimed at converting qualified prospects into customers
Contribute to the preparation of commercial proposals and offers
Maintain accurate prospect, lead, and opportunity information in the CRM system
Contribute to sales forecasting and provide regular activity and pipeline reporting to headquarters
Participate in industry conferences, exhibitions, and business forums
Requirements
1+ years of experience in B2B sales, business development, lead generation,



or customer acquisition, preferably in software, IT solutions, or professional services
Motivation and confidence to work with cold outreach and proactively approach new potential customers
Strong written and verbal communication skills
Ability to communicate professionally with decision-makers, including senior and C-level contacts
Strong presentation and initial discovery skills
Experience working with CRM systems
Basic negotiation skills and willingness to develop them further
Persistence, self-organization, and a results-oriented mindset
High motivation for professional development and career growth toward a Sales Manager / Business Development Manager role
Bachelor's or Master's degree
Based in Italy
Nice to have
Previous experience with outbound prospecting, cold calling, email outreach, or social selling
Experience working with retail companies or selling technology solutions to retail businesses
Understanding of retail business processes and/or enterprise IT solutions
English at B2 level or higher would be a plus
What We Offer
Cooperation with a financially stable, fast-growing international company
Opportunity to build a career in B2B technology sales and develop toward a Sales Manager / Business Development Manager role
Exposure to enterprise retail clients and modern ML/AI and Big Data-based solutions
Structured onboarding and support from senior sales and pre-sales colleagues
Remote work with occasional travel within the European Union for client meetings and industry events.

📌 Junior Sales Representative (Torino)
🏢 Retano Solutions
📍 Torino