Role Summary:
Senior Product Marketing Manager who owns the integrated marketing plan with budget
responsibility, drive demand generation and market awareness for HCLSoftware's
orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate
adoption—especially for Automation Orchestration (HWA, UnO)
Key Responsibilities:
- Portfolio Positioning & Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, UnO), DevOps (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer.
- Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL's Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration.
- Demand Generation & Digital Campaigns: Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact.




- Analyst Recognition & Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence.
- Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities.
- Sales & Partner Enablement: Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.
- Customer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, DevOps, and mainframe workloads into tangible business outcomes.

Ideal Candidate Profile:
- A senior

📌 Product Marketing Manager (Lazio)
🏢 HCLSoftware
📍 Lazio