Brand Manager - Italy (Italia)

Brand Manager - Italy (Italia)

23 ago
|
The Branding Journal
|
Italia

23 ago

The Branding Journal

Italia

ppbDo you want a job that matches your ambition and your lifestyle? /b /p pbRead on to discover the profile we're looking for! /b /p h3About the Role /h3 pLa Redoute is one of France's leading home décor and lifestyle brands. To support our growth in Italy, we are looking for a bBrand Manager /b bItaly /bto join our local Marketing Communication team based in Milan. /p pReporting to the bHead of Marketing Communication Italy /b, you will play a key role in strengthening brand awareness, reputation, and engagement for both bLa Redoute /band bAMPM /b in the Italian market. You will work closely with local stakeholders while also collaborating with Global Brand teams and international counterparts across the Group. Acting as a central point of coordination between internal teams and external communication partners, you will ensure the effective implementation of impactful communication strategies and local brand activations. /p pYou will join a young, passionate, and collaborative team, working from our inspiring showroom and offices located in the heart of Milan. /p h3Key Responsibilities /h3 ul liDefine and implement the local communication strategy in alignment with global brand guidelines. /li liStrengthen the positioning and differentiation of bLa Redoute /band bAMPM /b in the Italian market. /li liLead PR activities, media relations, and influencer marketing initiatives. /li liManage and coordinate external agencies, PR partners, content creators, and influencers, ensuring high-quality execution and strong performance. /li liDevelop and coordinate the local social media strategy and content plan.



/li liEnsure brand consistency across all communication channels and customer touchpoints. /li liOrganize and manage showroom activations, press events, media visits, and influencer experiences. /li liOversee the production of local photo and video content, ensuring quality and brand alignment. /li liCollaborate closely with CRM, E-commerce, and Traffic teams to deliver a cohesive customer experience. /li liSupport the development of B2B and corporate communication initiatives. /li liMonitor market trends, competitors, and emerging communication opportunities. /li /ul h3Profile /h3 ul li4–6 years of experience in PR, Communications, Brand Management, or Influencer Marketing. /li liStrong writing, storytelling, and stakeholder management skills. /li liSolid understanding of media relations, social media, and influencer ecosystems. /li liExcellent project management and organizational abilities. /li liPassion for branding, design, lifestyle, and customer experience. /li liProactive, hands-on, and results-oriented mindset. /li liFluent in Italian and English; French is a plus. /li /ul h3What We Offer /h3 ul liThe opportunity to contribute to the growth of two inspiring brands in the home and lifestyle sector. /li liA dynamic, international environment with regular interaction with global teams. /li liA young, collaborative, and supportive local team. /li liAn inspiring workplace in our beautiful showroom and offices located in central Milan. /li liHybrid Flexible: Our default setup is hybrid – 3 days a week at our office and 2 days of remote work. /li /ul pLa Redoute is a signatory of the Diversity Charter. /p pAs difference is a source of wealth, our jobs are accessible to all. /p /p #J-18808-Ljbffr

📌 Brand Manager - Italy (Italia)
🏢 The Branding Journal
📍 Italia

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