Description
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Amazon MGM Studios seeks a Trade Marketing & Sales Support Manager for Theatrical Distribution in Italy who will be responsible for developing and executing co-operative trade marketing campaigns with cinema circuits while providing essential sales support to maximize commercial performance across the theatrical slate. This dual-function role combines strategic marketing partnerships with operational sales execution, working closely with exhibitors to optimize both promotional impact and booking performance. The position translates release strategies into circuit-specific marketing activations while supporting session planning, bookings management, and box office analysis. This position reports to the Heads of Italy Theatrical Marketing & Distribution.
Description
Amazon MGM Studios seeks a Trade Marketing & Sales Support Manager for Theatrical Distribution in Italy who will be responsible for developing and executing co-operative trade marketing campaigns with cinema circuits while providing essential sales support to maximize commercial performance across the theatrical slate. This dual-function role combines strategic marketing partnerships with operational sales execution, working closely with exhibitors to optimize both promotional impact and booking performance. The position translates release strategies into circuit-specific marketing activations while supporting session planning, bookings management, and box office analysis. This position reports to the Heads of Italy Theatrical Marketing & Distribution.
The applicable collective agreement for this role is CBA for employees of Telecommunication Sector. The position is classified at level 7 or above, depending on the candidate's skills, competences and experience.
Key job responsibilities
Trade Marketing & Exhibitor Partnerships
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- Develop and maintain strategic relationships with cinema circuit marketing teams to create effective and innovative marketing campaigns that connect target audiences for all theatrical releases
- Negotiate co-op marketing agreements with circuits, including budget arrangements, sequential activation, flighting,
promotional commitments and marketing deliverables
- Coordinate joint and integrated promotional activities including in-cinema displays, website and lobby takeovers, premium format promotions, and digital signage campaigns, point of sale & concession campaigns
- Coordinate the production and delivery of circuit-specific marketing assets including standees, posters, digital content and co-branded materials
- Track and report on co-op marketing campaign effectiveness and return on investment by circuit
- Provide market intelligence from circuit partners to inform marketing campaign development and sales negotiations
- Support competitive intelligence across the Italy and key international markets, including promotional strategies and release positioning
- Analyze correlation between marketing spend by circuit and box office and market share performance to optimize future campaigns
- Coordinate with the Int’l Marketing team on extensions of global exhibitor initiatives and PLF partner materials
- Manage trade marketing budgets and reconcile co-op marketing expenditures with cinema circuits including processing invoices and tracking payments for circuit marketing partnerships in coordination with Finance team
Sales Support & Account Management
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- Assist in executing sales strategies across theatrical releases that align with commercial objectives
- Support and monitor independent exhibitor bookings, holdovers, ensuring accurate records of sales terms and payments in coordination with Finance team
- Establish and cultivate strong working relationships with exhibitors, serving as a key point of contact for both marketing and sales matters
Operations & Materials Management
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- Partner with Sales & Operations to coordinate end-to-end delivery of materials, trailers, posters and promotional materials to exhibitors across Italy,
coordinating with tech suppliers and Content Delivery Service providers
- Manage the planning, production, classification and delivery of trailers and promotional assets across the Italy
- Assist with premiere events, special screenings and experiential marketing activations in partnership with cinema circuits across the Italy
- Create and implement strategic framework and execution of internal and external screening programs in collaboration with marketing, publicity, and social
- Support the development and implementation of exhibitor conventions, trade shows and industry events including co-ordination and production of materials, on-site activations and presentation xysqume keynotes
Basic Qualifications
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- Experience with Microsoft office tools like Word, Excel, Outlook, and OneNote, or experience with computer skills, including proficiency in MS Office (Word, Excel, PowerPoint)
- Experience communicating with a wide range of stakeholders, including colleagues and leadership, or experience with external customer interaction
- Proven experience in theatrical trade marketing, cinema marketing, theatrical distribution, or sales in the entertainment industry
- Demonstrated ability to build and maintain strong relationships with cinema circuit marketing teams and exhibitors
- Proven experience negotiating co-operative marketing agreements and managing partnership budgets
- Strong project management skills with ability to coordinate multiple campaigns and bookings simultaneously
- Confidence working with spreadsheets, databases, sales tools and business intelligence platforms
- Understanding of theatrical exhibition landscape, cinema marketing capabilities, and sales dynamics
- Budget management experience with ability to track ROI and campaign effectiveness
Preferred Qualifications
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- Deep knowledge of the Italy exhibition landscape, exhibitor marketing capabilities, and theatrical exhibition market dynamics
- Experience with film marketing campaigns and understanding of theatrical release strategies
- Established relationships with cinema circuit marketing teams and exhibitors across the Italy
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📌 Trade Marketing & Sales Support Manager, Theatrical Distribution, Italy, Amazon MGM Studios (Roma)
🏢 Amazon
📍 Roma