Senior Manager, Brand Marketing, EMEA | Sports Medicine

In this Senior Manager Brand Marketing role, you lead the EMEA Sports Medicine marketing drive, shaping strategy across Brand, Product Management and Sales Enablement. You will build and inspire a multi-faceted team, align with global strategy, and drive market-share growth through integrated marketing plans. You’ll collaborate with sales, develop insights from key customers and thought leaders, and oversee market access and health-economics workstreams. This is a high-impact opportunity to shape brand perception, product lifecycles, and commercial success in a leading medtech organization.

- competitive salary and benefits
- recognition for performance
- collaborative and inclusive environment
- opportunity to impact healthcare outcomes
- Define and execute annual and long-range marketing strategy for EMEA Sports Medicine in alignment with global strategy
- Lead and develop a team of ~4 direct and 9 indirect reports, fostering growth-oriented performance
- Collaborate with EMEA sales to align marketing and commercial priorities
- Develop relationships with customers, thought leaders, and institutions to generate strategic insights
- Oversee EMEA market access, government affairs, and health-economics initiatives
- Manage regional product lifecycles including launches and phase-outs
- Support portfolio development via new product development,



line extensions, and M&A;
- Lead commercialization planning with Portfolio teams
- Manage branding, messaging, positioning, and pricing based on market insights
- Identify education and brand experience opportunities and coordinate scalable customer events
- Develop KOLs for the brand and partner with Global Marketing on upstream/downstream projects
- Develop metrics to evaluate marketing impact on customer engagement and financial performance
- Provide performance analysis and define mitigating actions to achieve strategy
- Identify cross-region/cross-division opportunities to drive growth
- Travel up to 40%
- Bachelor’s degree in a relevant field
- 10+ years in international Marketing, Product/Brand Management, or healthcare-related fields
- Experience coaching/mentoring teams (4+ years preferred)
- Proven ability to lead/manage marketing projects and deliver growth
- Excellent interpersonal, persuasion, and presentation skills in English
- Strong collaboration and network-building within a matrix organization
- Ability to relate to diverse markets and cultures
- Strong strategic-thinking, analytical, and problem-solving skills
- Ability to navigate complex interdivisional procedures and policies
- Proficient in Microsoft Office (Excel, Word, PowerPoint)

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📌 Senior Manager, Brand Marketing, EMEA | Sports Medicine (Roma)
🏢 Experteer Italy
📍 Roma