At Culligan , we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.

Invii la sua candidatura dopo aver letto i requisiti di competenza e qualifica per questa posizione, riportati di seguito.
Responsibility
Campaign Execution & Optimization

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- Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn

- Support the definition and implementation of campaign structure, targeting, and bidding strategies

- Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)

- Contribute to full-funnel activities (awareness consideration conversion)

- Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives

- Support optimization of landing pages and campaign flows to improve lead quality

Tracking & Data Management

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- Support the setup and management of tracking via GTM, GA4, and platform pixels

- Ensure data consistency and support end-to-end tracking up to Salesforce CRM

- Manage and monitor data flows and automations (including Zapier)

- Support cookie and consent management activities in line with GDPR requirements

Performance Analysis & Reporting

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- Monitor campaign performance on a daily basis and highlight optimization opportunities

- Analyze full funnel performance (media leads CRM conversion)

- Build and maintain reports using Power BI

- Provide regular updates and insights to Brand Managers to support campaign decisions

- Contribute to performance reviews with Marketing and Sales teams





- Support lead quality analysis in collaboration with Sales

Collaboration & Governance

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- Work closely with Marketing and Sales teams to improve campaign effectiveness

- Support alignment with global guidelines and frameworks

- Contribute to global performance discussions/committees by sharing data, results, and learnings

- Ensure consistency and accuracy in campaign execution and reporting

Skills

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- 4-6+ years of experience in Performance Marketing / PPC / Lead Generation

- Hands-on experience with: Google Ads, Meta Ads, LinkedIn Ads (mandatory); Salesforce (mandatory); Power BI (mandatory); Zapier; Google Tag Manager & GA4

- Strong analytical mindset with ability to: interpret performance data; identify optimization opportunities; translate data into actionable insights

- Experience working with performance KPIs (CPL, MQL, conversion rate)

- Good understanding of digital funnel and lead generation dynamics

- Ability to collaborate with cross-functional teams (Marketing, Sales, Global)

- Fluent English

Nice to Have

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- Experience with programmatic or advanced media buying

- Basic knowledge of CRO and A/B testing

- Experience in multi-market environments

What We Offer

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- Permanent contract. xysqume

- Join a well-established multinational company that fosters a young, collaborative, and employee-focused work environment.

- Continuous learning and development opportunities, supported by ongoing coaching and structured training programs delivered both in person and online

- Compensation package: 50.000 € + lavoro da remoto + welfare

This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.

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📌 SENIOR PERFORMANCE MARKETING SPECIALIST (Bologna)
🏢 Culligan Italiana
📍 Bologna