Iconic British brandghdis a global leader in high end professional hair styling tools and the UK's number one recommended styling brand.
Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!
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Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world.
Developed by leading scientists in the dedicated ghd R&D; laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute.
The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.
Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of agood hair day!
ROLE OVERVIEW
We are looking for an experienced and results-driven Head of Ecommerce to lead and accelerate the growth of our Direct-to-Consumer business.
This role will have full ownership of Ecommerce turnover and profitability, defining the strategic direction and ensuring operational excellence of .
The Head of Ecommerce will lead a team of two dedicated Ecommerce professionals and play a pivotal role in driving sustainable digital growth, ensuring strong commercial performance, brand consistency, and seamless execution.
The role has the potential to evolve in scope, including ownership of the Ecommerce marketplace channel,



with the opportunity to take on full management of the Digital Department.
A solid understanding of the broader digital ecosystem — including performance marketing, CRM, and digital analytics — is considered a strong advantage.
JOB ROLE AND RESPONSIBILITIES
Full accountability for Ecommerce turnover, margins, and profitability targets
Definition and execution of strategic, commercial, and operational plans
Development and management of the digital activation and promotional calendar
Demand planning, forecasting, and close alignment with Operations to ensure stock availability
Ongoing market analysis and competitor benchmarking to identify growth opportunities
Website Management & Conversion Optimization
End-to-end management of (homepage, category pages, PDPs, promotions, product launches)
Continuous performance analysis and testing (CRO) to improve conversion rate and customer journey
Close collaboration with Digital Marketing to optimize traffic quality, ROAS, and overall profitability
KPI monitoring and structured weekly/monthly performance reporting
Leadership & Cross-Functional Collaboration
Direct management, coaching, and development of a team of two Ecommerce specialists
Coordination with Digital Marketing, PR, Social, and Influencer teams to ensure fully integrated campaigns
Alignment with HQ on performance tracking, digital roadmap, and implementation of best practices
KEY SKILLS & EXPERIENCE




6–8+ years of experience in Ecommerce or Digital Business roles
Strong experience in DTC Ecommerce management (strategy and hands-on execution)
Proven experience in team coordination and leadership
Strong analytical mindset with excellent knowledge of digital analytics tools
Excellent English (written and spoken)
What we offer:
A dynamic environmentin a fast-growing company;
Training: We support everyone's professional growth and believe in lifelong learning;
Personal Pc and smartphone;
Welfare packageincluding buoni pasto and integrative health care
Accountability: we have a performance system based on individual targets, set year by year;
Smart working: 6 days per month of smart working
Alternative Fridaysto end the week in a fun way
VALUES
We at ghd are proudly committed to our Company Values, and aim to attract and retain employees who live our Values.
Collaborative– We work together to create the extraordinary.
Creative– We foster creativity & excellence to create value for our brands and business.
Courageous- We are agile, entrepreneurial & we own our future
Connected- We stay connected and ensure we are always consumer first.
Committed- We are responsible for our impact on other & the planet.
Have a good day, every day with ghd.
We're passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity.
xysqume Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies.
More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.
#J-*****-Ljbffr

📌 Head Of Ecommerce (Firenze)
🏢 ghd
📍 Firenze