pDirect message the job poster from Havea /ph3GDO Director | Sales Manager | FMCG | B2C | B2B | ex Coca-Cola HBC /h3pstrongAbout Us /strong /ppHavea is a European Leader specialized in natural health and wellness products.
The company develops and manufactures a wide range of products, including dietary supplements, herbal teas, medical devices, natural cosmetics, and hygiene products, aimed at promoting well-being and addressing lifestyle-related health concerns.
The company operates both domestically and internationally, employing over 1,000 professionals across multiple subsidiaries.
The Group is committed to sustainability, implementing initiatives like using 100% green electricity at its production site and setting ambitious decarbonization goals.
The company also emphasizes social responsibility, achieving a ****** score on the Professional Gender Equality Index and contributing €298,000 worth of products to charities between **** and ****.
/ppHavea Italia is the italian subsidiary (26m€ Net Sales in ****, 30 employee) is in charge of the distribution of 3 strategic brands (Dermovitamina, Bears with Benefits and Vitarmonyl).
/ppstrongPosition Summary: /strong /ppWe are looking for a strongTrade /strong strongMarketing Manager /strong with strong strategic and analytical skills, deep knowledge of the FMCG and retail industry, and the ability to lead marketing initiatives that support both brand and category growth.
/ppstrongKey Responsibilities /strong /pulliConsolidate and coordinate the strongnational promotional plan alongside local-specific initiatives /strong, ensuring alignment and effective execution across all markets ensuring proper planning, execution, and performance tracking in close collaboration with strongSales and Finance /strong teams, with a focus on strongpromo profitability and ROI /strong.
/liliManage strongpromo forecasting /strong, including estimations related to display materials and promotional tools, working closely with strongSales and Supply Chain /strong.
/liliAnalyze sell-out data for the brand's category and adjacent categories, with a strong focus on: /lilistrongWeighted Distribution (WD): /strong assess current shelf and in-store space allocation, identify growth opportunities to enhance distribution and improve SKU depth; /lilistrongPromo Activations:



/strong evaluate the effectiveness of national and local promotions, aiming to increase consumer impact and financial return; collaborate closely with the Sales team and key customers to develop win-win promotional strategies; /lilistrongPoint-of-Sale (PoS) Materials: /strong work in synergy with Marketing and Sales to develop more impactful in-store materials that drive consumer engagement; manage suppliers to ensure quality and timely delivery.
/liliConduct in-depth strongsell-in and sell-out performance analyses /strong across retailers, regions, and channels.
/liliLeverage data platforms such as strongNielsen and IRI /strong for market analysis, competitor benchmarking, and opportunity identification.
/liliSupport new product development (NPD) by overseeing the go-to-market execution, monitoring product launches, and ensuring the activation strategy is effectively implemented to drive visibility, consumer engagement, and sell-out performance.
/liliStudy and propose strongPerfect Store executions /strong to maximize in-store conversion and develop impactful POS materials and strongactivation tools /strong.
/liliLead strongcategory management initiatives /strong to enhance the brand's shelf presence and category leadership.
/liliWork cross-functionally and stronginfluence key departments /strong—especially Sales, Trade, Supply Chain, and Marketing – ensuring alignment with brand and category strategies, without directly managing a team.
/liliActively strongsupport the sell-out team /strong through strongin-field visits and ride-alongs across the national territory /strong, collecting insights and contributing to the effective in-store execution of strategies.
/lilistrongProvide strategic support and deliver a compelling /strongpresentation to the sales team, aimed at enhancing in-store product distribution and strengthening the client's portfolio within the category.




/lilistrongCategory management /strongThe objective is to drive visibility, optimize shelf presence, and increase market share through effective assortment and placement strategies.
/li /ulpstrongRequirements /strong /pulliDegree in Marketing, Economics, Statistics, or related fields.
/liliMinimum 4/5 years of experience in marketing or trade marketing roles within the FMCG industry, with proven exposure to strongModern Trade/GDO dynamics /strong.
/liliCommercial experience is a strong plus.
/liliA background in the wellness or health-related industry is considered an asset.
/liliStrong understanding of the marketing mix within the retail environment.
/liliExcellent analytical skills and solid experience using strongNielsen, IRI /strong, or other business intelligence platforms.
/liliAbility to influence cross-functional teams and build alignment across departments.
/liliHands-on attitude and experience working closely with field sales teams.
/liliKnowledge of Space planning program is considered an asset.
/liliProfessional English (spoken and written) and French as a plus.
/liliCommunication skills, Team oriented and proactivity /liliEnjoy the "start-up" environment while developing Group standards /li /ulpstrongWhat We Offer /strong /pulliA dynamic and fast-paced work environment.
/liliHigh-visibility projects with real business impact.
/liliThe opportunity to shape the brand and influence category strategy.
/liliA competitive compensation package based on experience.
/liliFast-growing FMCG company with ambitious market expansion plans and a focus on brand development.
/li /ulh3Seniority level /h3ullih3Seniority level /h3Mid-Senior level /li /ulh3Employment type /h3ullih3Employment type /h3Full-time /lilih3Industries /h3Pharmaceutical Manufacturing /li /ulpReferrals increase your chances of interviewing at Havea by 2x /ppGet notified about new Trade Marketing Manager jobs in strongGreater Milan Metropolitan Area /strong.
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📌 Trade Marketing Manager Gd/Do (Milano)
🏢 Havea
📍 Milano