ph3About the Role /h3 pWe are looking for an On Trade Sales Executive (OSE) to report to the Area Manager and manage commercial activities across wholesalers, on?trade outlets, and wine shops within a defined area.
/p h3Key Responsibilities /h3 ul liDevelop and execute joint business plans with key customers to drive sustainable growth, market share and brand value.
/li liManage day?to?day commercial performance across on?trade outlets, wholesalers and wine shops, ensuring target achievement and implementing corrective actions when needed.
/li liDrive sell?out growth by expanding distribution, optimizing in?store visibility and increasing brand presence in target outlets.
/li liIdentify and onboard new business opportunities, strengthening partnerships with high?potential outlets and optimizing customer portfolios.
/li liNegotiate, implement and monitor commercial agreements to ensure effective assortment, brand visibility and rotation.
/li liExecute pricing strategies in line with company guidelines and monitor market and competitor pricing dynamics.
/li liAnalyze market trends and competitor activities, sharing insights to support strategic decision?making.
/li liTrack performance, evaluate initiatives and provide actionable feedback to continuously improve commercial effectiveness.
/li liSupport sales forecasting, order management and back?office processes.
/li liMaintain accurate and timely reporting on field activities,



customer visits and sales performance.
/li /ul h3Qualifications /h3 pThe ideal candidate has bat least 2 years of experience in a similar role within an FMCG company /b and holds a degree in Economics, Marketing or Business Management.
/p pKey skills and qualifications include: /p ul liStrong understanding of commercial dynamics, negotiation and influencing skills.
/li liDigitally savvy with familiarity in social media.
/li liResults?oriented, collaborative team player with solid market knowledge, including trends and key players.
/li liExperience in planning and executing promotional activities, combined with creativity and innovation.
/li liGood grasp of PL management.
/li liExcellent communication skills and advanced proficiency in Microsoft Office (especially Excel and PowerPoint).
/li liFluency in Italian; good command of English (written and spoken) is a strong plus.
/li /ul h3Compensation Benefits /h3 pSalary range: €34,678 – €42,384, plus 19% variable pay and benefits.
Our company applies the National Collective Labour Agreement (CCNL) for the food industry.
/p h3Equal Opportunity /h3 pWe are a skills?based organization and ensure fair processes and equal opportunities for all candidates.
Accommodations and special arrangements are available for interview if required.
/p /p #J-*****-Ljbffr

📌 On Trade Sales Executive - Liguria (Bardi)
🏢 Pernod Ricard
📍 Bardi