Senior Manager, Brand Marketing, EMEA | Sports MedicineIn this Senior Manager Brand Marketing role, you lead the EMEA Sports Medicine marketing drive, shaping strategy across Brand, Product Management and Sales Enablement.
You will build and inspire a multi-faceted team, align with global strategy, and drive market-share growth through integrated marketing plans.
You'll collaborate with sales, develop insights from key customers and thought leaders, and oversee market access and health-economics workstreams.
This is a high-impact opportunity to shape brand perception, product lifecycles, and commercial success in a leading medtech organization.
competitive salary and benefits
recognition for performance
collaborative and inclusive environment
opportunity to impact healthcare outcomes
Define and execute annual and long-range marketing strategy for EMEA Sports Medicine in alignment with global strategy
Lead and develop a team of ~4 direct and 9 indirect reports, fostering growth-oriented performance
Collaborate with EMEA sales to align marketing and commercial priorities
Develop relationships with customers, thought leaders, and institutions to generate strategic insights
Oversee EMEA market access, government affairs, and health-economics initiatives
Manage regional product lifecycles including launches and phase-outs
Support portfolio development via new product development,



line extensions, and M&A;
Lead commercialization planning with Portfolio teams
Manage branding, messaging, positioning, and pricing based on market insights
Identify education and brand experience opportunities and coordinate scalable customer events
Develop KOLs for the brand and partner with Global Marketing on upstream/downstream projects
Develop metrics to evaluate marketing impact on customer engagement and financial performance
Provide performance analysis and define mitigating actions to achieve strategy
Identify cross-region/cross-division opportunities to drive growth
Travel up to 40%
Bachelor's degree xysqume in a relevant field
10+ years in international Marketing, Product/Brand Management, or healthcare-related fields
Experience coaching/mentoring teams (4+ years preferred)
Proven ability to lead/manage marketing projects and deliver growth
Excellent interpersonal, persuasion, and presentation skills in English
Strong collaboration and network-building within a matrix organization
Ability to relate to diverse markets and cultures
Strong strategic-thinking, analytical, and problem-solving skills
Ability to navigate complex interdivisional procedures and policies
Proficient in Microsoft Office (Excel, Word, PowerPoint)
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📌 Senior Manager, Brand Marketing, Emea | Sports Medicine (Lazio)
🏢 Experteer Italy
📍 Lazio