Role: Area Manager - SPAL Products

Location: Europe

Reports to: Sales Manager Distribution HQ

Experience: 5+ years in Sales and Business Development

Education: Bachelor’s degree in engineering; MBA preferred

Preferred sectors: Bus & Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck & Commercial Vehicles, Distribution, Off Highway applications.

Responsibilities

- Ensure strong field presence through frequent travel (>50%) to customers, partners, and industry events across Europe.
- Develop new business opportunities and drive sales of SPAL products across Europe, with a particular focus on France, Spain, Portugal, and Scandinavian markets.
- Identify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.).
- Monitor and track government and municipal tenders for city and intercity buses across European regions.
- Build direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‑up market approach.
- Support SPAL Aftermarket Sales teams and distributors in promoting and positioning SPAL products.




- Achieve KRAs related to profitable sales growth, new business acquisition, and receivables management.
- Provide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion.
- Deliver weekly MIS updates to top management.

Other Skills/knowledge expected:

- Proven ability to lead, influence, and collaborate across teams and customer organizations.
- Strong background in Sales, Marketing, Business Development, and Key Account Management.
- Customer‑focused mindset with the ability to build relationships at all organizational levels; strong communication and marketing flair.
- Exposure to automotive components and systems and/or the Electric Vehicle (EV) industry. Experience with OEMs in automotive, HVAC, bus/truck, agricultural, construction, or off‑highway applications is highly preferred.
- Solid technical and domain knowledge; team‑oriented, results‑driven, and committed to excellence.
- High level of discipline in CRM and data organization, including Excel‑based reporting, to ensure accurate pipeline visibility and consistent communication with management.
- Comfortable with extensive travel and field‑based customer engagement.

The annual gross salary ranges approximately from €38,000 to €45,000, depending on qualifications, professional experience, and overall profile.

📌 Area Manager-SPAL Products (Reggio Emilia)
🏢 Spal
📍 Reggio Emilia