**Date**:13 Feb 2025 **Department**:AIR Franchise **Team**:Mktg, Market Access, Bus. Excellence & Med. Affair **Job Type**:Direct Employee **Contract Type**:Permanent **Location**:Parma, IT **_About us_**
- Based in Parma, Italy, Chiesi is an international research-focused pharmaceutical and healthcare group with over 85 years’ experience, operating in 31 countries with more than 7,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group researches, develops and markets innovative drugs in its main therapeutic areas**:Discover more here**
- We are proud to to have been awarded with **B Corp Certification**, a recognition of **high social and environmental standards**. We are a **reliable** company that adopts and promotes a **transparent and ethical behavior** at all levels.
- We believe that the success of **Chiesi is built and shaped by our people and our strong set of shared Values and Behaviors**. Our people make a critical difference to our success, which is why it is vital that we attract and retain the right talent who will continue to enrich our culture by living and breathing our values and behaviors.
- We are committed to **embrace diversity, inclusion and equal opportunities.** In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. **_Air and Care Franchise_**
- Within the three Business Units (Discover more here), Air and Care Franchises are responsible for the development and implementation of the Therapeutic Area Strategies. Each Franchise is organized by stage of development with fully empowered and enhanced teams of:



Pipeline Development Team - focused on delivering innovation and programs leadership accountabilities in close collaboration with R&D;, Commercial Portfolio Management Team - focused on maximizing the vantaggi for the patients and the full potential of marketed / close-to-launch assets, including Life Cycle Management strategies.
- Air and Care Franchises are also supported by the Medical Affairs, Value & Access, and Business Excellence & Customer Experience Global functions. **_Medical Affairs, Value & Access, and Business Excellence & Customer Experience Global functions_** Within these departments, you will actively support the Air and Care Franchises businesses. These units are responsible for the development and implementation of the Therapeutic Area Strategies. Each Franchise is organized by stage of development with fully empowered and enhanced teams of: Pipeline Development and Commercial Portfolio Management. **_Who we are looking for_** **Purpose**
- The Global Brand Leader, Seralutinib ROW is a critical role within the Franchise organization and responsible for driving the strategic development and execution of the global brand strategy for Seralutinib in EX-US (Rest of World ‘ROW’) markets. In this pivotal role, the Global Brand Leader ROW co-creates the global brand strategy with the US Brand Leader and our Alliance Partner, Gossamer Bio.



The input and insights from the Global Brand Leader ROW into the global brand strategy are essential in ensuring that the ROW perspective is fully considered, and the strategy is adapted to meet the unique needs and regulatory landscapes of individual ROW countries.- The primary purpose of the Global Brand Leader ROW role is to implement and execute a comprehensive brand strategy that positions Seralutinib for success in the ROW markets while supporting the global strategy. This role encompasses adapting the brand's ambition, value proposition, positioning, and messaging for different regions, ensuring alignment with the broader Franchise strategy. By leveraging insights from the US Brand Leader and engaging collaboratively with the alliance partner and cross-functional teams, the Global Brand Leader ROW optimizes resource allocation and enhances brand adoption. Ultimately, this position aims to deliver impactful commercial outcomes and foster meaningful patient engagement, securing Seralutinib’s success on a global scale.**Main Responsibilities**
- Develop Brand Strategy: Partner with the US Brand Leader to support the development of the global short
- and long-term strategy for Seralutinib, focusing on Ex-US (ROW) markets. Provide insights from ROW countries to inform brand ambition, value proposition, positioning, and messaging, ensuring alignment with the Franchise strategy.
- Manage Brand Lifecycle: Oversee the full lifecycle of Seralutinib from launch to post-marketing activities, including Life Cycle Management (LCM), with a focus on ROW. Align lifecycle strategies with the US Brand Lead and the alliance partner.
- Lead Cross-Functional Team: Co-lead the Brand Core Team with the US Brand Leader, conducting market assessments, forecasting, and planning for ROW markets based on insights from the US.

📌 Global Brand Leader Pulmonary Arterial Hypertension (Parma)
🏢 Chiesi Farmaceutici
📍 Parma