**Descrizione del posto**: The Marketing Coordinator will be responsible for managing and implementing marketing and communication activities to increase brand visibility and boutique sales. He/she will coordinate the marketing budget, trade marketing initiatives, visual merchandising, events, and digital campaigns (social media and clienteling). The role will work closely with the Store Manager, Brand Managers, and partners to develop integrated, customer-focused strategies that drive business growth. BUSINESS: - Full responsibility of Marketing Budget, being fully involved in budget planning and review process;
- Developing and implementing Marketing Plan activities adapted to local country and customer profile in order to generate more sell out;
- Responsibility for trade marketing activities for all brands in the boutique in order to be fully up-to-date with materials and campaigns. - Responsibility for visual merchandising in boutiques in collaboration with Brands and HQ;
- Propose and execute strategies to amplify global Brand awareness at local level for all Brands;
- Work very closely with local Boutique Manager to define and execute effective action plans to drive retail performance;
- Work very closely with all the Brands Marketing Manager to build together the correct communication strategy for all the Brands in boutique;
- Work together with all the Mall Retail Managers to create together the correct strategy to push communication and sales;
- Create reports, track and analyze performance of retail marketing activities;
- Support the network evolution strategy: openings,



renovations and closures;
- Organize periodically training days in partnership with all the brands to guarantee alignments with the brands strategy;
- Supervise effectiveness and consistency of training initiatives;
- Development of an incentive plan for staff to monitor and increase KPIs (UPT, AVG Basket, Conversion Rate, clienteling) - Organize periodically visit of the Brand Head Quarters in Switzerland; MEDIA: - OOH Activities inside Airports and Mall - Social Media Marketing Activities focus on IG and FB - Monthly Newsletter to communicate Product launches, Seasonal sales and Brand Storytelling;
- Social Media Plan through business partner’s channels;
- Influencer Activities and sponsored contents through business partner’s channels; CUSTOMERS: - Development of dedicated communication to local customers via WhatsApp (stories, broadcalist list content..) - Developing communication and sales activities dedicated to Chinese customers through We Chat and Alipay;
- Developing a clienteling program; content creating for monthly DEM to final customers;
- Create Boutique Events dedicated to final customers;
**Il vostro profilo**: - Previous experience in a similar role - Excellent knowledge of operating systems - Good knowledge of spoken and written English - Excellent knowledge of marketing tools - Planning, organization and control skills - Initiative - Flexibility - Negotiation skills - Result orientation - Management skills and team motivation
**Conoscenze delle lingue**: - Italian - English

📌 Marketing Coordinator - Hour Passion (Milano)
🏢 The Swatch Group
📍 Milano