About the Role

Koonei is looking for an A-Player Creative Strategist who understands content at a deep level and can transform performance data into high-converting ad creative. We aren’t looking for a general marketer, copywriter, or video editor. We need a dedicated creative mind who understands the psychology of short-form video, knows how to analyze performance metrics, and can systematically direct the full creative lifecycle to drive revenue.

Key Responsibilities

- Creative Lifecycle Management:

Lead the full end-to-end creative process: ideation, briefing creators/editors, post-launch data analysis, and iterative testing.

- Direct-Response Scripting & Concepting:

Develop strong, high-converting messaging angles, thumb-stopping hooks, and persuasive scripts tailored for paid social (TikTok, Instagram Reels, YouTube Shorts, Meta).

- Data-Driven Iteration:

Read, analyze, and translate creative performance metrics into action. Identify why an ad won or lost (e.g., analyzing why drop-off happens at 3 seconds) and decide what variation to test next.

- Production Briefing:

Build clear,



highly structured briefs for visual editors and content creators to ensure concepts are executed accurately and efficiently.

Requirements

- Deep Mastery of Short-Form Content:

Native understanding of platform trends, consumer psychology, and what drives users to stop scrolling, engage, and convert.

- Metric Fluency:

Mastery of core ad metrics, including Thumb-Stop Rate, Hold Rate, Average Video View Duration, CTR, and CPA.

- Track Record of Scale:

Proven experience designing high-volume winning ads for direct-to-consumer (DTC) or performance marketing brands.

- Clear Communication:

Ability to bridge the gap between media buyers, video editors, and content creators.

Application Question To apply, please include an answer to this required question along with your resume/portfolio:

- What is the biggest brand or client you have worked with, and what was your specific impact on their creative strategy

📌 Creative Strategist (Milano)
🏢 Koonei
📍 Milano