Location: Milan

About the Role

We are looking for an experienced, strategic and entrepreneurial Commercial Director to lead the next phase of growth for our luxury fashion business.

The Commercial Director will be responsible for developing and executing the company’s overall commercial strategy, with a particular focus on profitable growth, international expansion and the development of the brand’s retail footprint through new boutiques, shop-in-shops and strategic retail partnerships .

The role will connect all commercial activities across Wholesale, E-commerce, Retail and Merchandising , ensuring that the different channels work together as one coherent commercial strategy.

Working closely with the CEO, Finance, Creative, Merchandising, Marketing and Operations teams, the Commercial Director will be responsible for translating the strength and desirability of the brand into sustainable commercial growth, while protecting its luxury positioning and long-term brand equity.

This is a senior leadership role for an individual who combines commercial acumen, strategic thinking, financial discipline, strong analytical capabilities and a deep understanding of luxury fashion .

Key Responsibilities

1. Commercial Strategy & Business Growth

- Develop and implement the company’s overall commercial strategy in line with the brand’s vision and long-term objectives.
- Define annual and multi-year revenue, margin and profitability targets.
- Establish commercial priorities by market, channel, category and customer segment.
- Identify new opportunities for growth and develop structured business cases to assess their potential.
- Build a sustainable growth strategy that balances revenue, profitability and brand equity.
- Work closely with the CEO and senior leadership team on the company’s long-term business strategy.

2. Retail Development & Expansion A key responsibility of the Commercial Director will be to develop and significantly grow the company’s retail activity and physical presence internationally .

- Develop and lead the company’s retail expansion strategy.
- Identify, evaluate and prioritize opportunities for new standalone boutiques, shop-in-shops, concessions and other strategic retail formats .
- Develop a multi-year retail expansion roadmap identifying priority markets, cities and locations.
- Build detailed business cases for new retail locations, including investment, sales potential, operating costs, profitability and expected payback.
- Lead the commercial process for new boutique and shop-in-shop openings in collaboration with Finance, Operations, Creative, Retail and Marketing.
- Identify and negotiate opportunities with leading luxury department stores and retail partners.
- Develop strategic relationships with landlords, department stores, retail groups and other relevant partners.




- Establish commercial targets and performance expectations for new locations.
- Monitor the performance and profitability of the existing retail network and identify opportunities for improvement.
- Develop the optimal balance between directly operated boutiques, shop-in-shops, concessions and other retail formats.
- Ensure that retail expansion strengthens the brand’s visibility, positioning and customer experience.
- Ensure new retail locations are commercially viable while meeting the brand’s standards for luxury, exclusivity and presentation.

3. Wholesale The Commercial Director will work closely with and support the Wholesale Manager and will provide strategic input, commercial guidance and senior-level support where needed.

- Collaborate with the Wholesale Manager to shape the overall wholesale strategy by market and account.
- Work with the Wholesale Manager to define and align on revenue, margin and growth objectives.
- Support the Wholesale Manager in reviewing the performance of key wholesale partners and identifying opportunities for development.
- Support in building and maintaining senior relationships with strategically important accounts.
- Guide the Wholesale Manager in major negotiations and commercial agreements, providing senior-level input where appropriate.
- Collaborate on opportunities to expand, develop or rationalize the wholesale network.

4. E-commerce & Digital Trading The Commercial Director will work closely with the E-commerce Manager to ensure digital activity contributes effectively to overall commercial objectives.

- Define commercial objectives and growth targets for e-commerce.
- Review online revenue, conversion, average order value, customer acquisition, retention and profitability.
- Identify opportunities for international digital growth.
- Ensure e-commerce assortment, pricing and commercial activity are aligned with the broader product and channel strategy.
- Develop an effective relationship between e-commerce, retail and wholesale to create a coherent omnichannel customer experience.

5. Merchandising & Product Strategy

- Work closely with Creative and Merchandising to ensure the collection has a strong commercial strategy behind it.
- Analyze product performance by category, market and channel.
- Identify best sellers, slow movers and opportunities for assortment optimization.
- Contribute to pricing architecture and product positioning.




- Ensure appropriate product allocation across boutiques, shop-in-shops, wholesale and e-commerce.
- Balance commercial demand with inventory efficiency and the preservation of brand desirability.
- Use market and sales insights to inform future collection and product decisions.

6. Financial & Commercial Management

- Own the commercial planning, forecasting and budgeting process.
- Work closely with Finance to establish realistic revenue and profitability targets.
- Monitor revenue, gross margin, operating costs, sell-through and inventory productivity.
- Develop clear commercial reporting and dashboards.
- Lead monthly commercial performance reviews.
- Identify risks, opportunities and corrective actions.
- Ensure commercial decisions are supported by strong financial analysis and business cases.

The Commercial Director will be responsible for ensuring that the organization has one clear view of commercial performance , allowing management to identify opportunities and take action quickly. 7. Leadership & Cross-Functional Collaboration

- Lead and align the commercial organization around common objectives.
- Collaborate with Wholesale, E-commerce, Retail, Merchandising, Finance, Marketing, Operations and Creative.
- Establish clear responsibilities, KPIs and accountability across the commercial organization.
- Build a culture of data-driven decision-making, ownership and continuous improvement.
- Represent the commercial function at senior leadership level.
- Grow and mentor junior employees, supporting their professional development and future growth within the organization.

Ideal Candidate We are looking for an individual with significant experience in luxury fashion , with a proven track record of developing businesses and driving profitable growth.

The ideal candidate will have:

- Significant senior-level experience in luxury or premium fashion.
- Proven experience developing and implementing commercial strategies.
- Strong knowledge of international luxury markets and distribution.
- Experience across multiple channels, ideally including retail, wholesale and e-commerce .
- Demonstrated experience in retail expansion, including boutique openings and/or shop-in-shop development .
- Strong financial and analytical skills.
- Experience building business cases and evaluating investment opportunities.
- Excellent negotiation and relationship-management skills.
- Experience managing cross-functional teams and senior stakeholders.
- Strong understanding of luxury customer behavior and brand positioning.
- An entrepreneurial mindset and the ability to identify and execute new opportunities.
- The ability to combine strategic thinking with hands-on execution.
- Excellent communication, presentation and leadership skills.
- International experience and willingness to travel.

📌 Commercial Director (Milano)
🏢 Taller Marmo
📍 Milano