Role Overview

This is Six Ten's first dedicated brand and marketing appointment, a foundational role created to bring the group's brand and marketing strategy to life. Working from the strategy set at corporate level, the Associate will establish, own and activate that approach in Run by Nuns, our first locally owned asset, and build the systems, standards and rhythm that allow it to scale to future Six Ten projects. The remit spans the full brand and marketing function: brand stewardship, storytelling and content, social and community, PR and partnerships, events, and measurement.

It is a hands-on, build-from-the- ground-up role for someone who wants to grow with the brand and help define how Six Ten shows up in the world.

Reporting & Working Relationships

Reports to: the CEO.

Creative guidance from: the Creative Director, who acts as advisor and mentor on brand direction.

Works closely with: designer and wider creative team; also coordinates photographers, digital consultants and freelancers on delivery.

Key Responsibilities

● Brand stewardship — Translate the corporate brand and marketing strategy into a coherent programme for Run by Nuns; safeguard brand voice, identity and guidelines across every internal and external touchpoint; codify the standards, playbooks and calendars that let the approach be repeated across future assets.

● Storytelling & content — Design and own the editorial and storytelling strategy and calendar;

shape narrative arcs around the brand, its founders, history and neighbourhood; write and commission the copy, and, as needed, create original photos and video, that bring the story to life.

● Social & community — Own the social presence end to end: strategy, planning, publishing and engagement; devise and run an influencer strategy aligned to brand values; grow and nurture an engaged community both online and in the café.



This includes international platforms (Red Note).

● PR & earned media — Design and activate the PR strategy; pursue coverage across travel media

(publications, guides, in-flight titles) and lifestyle media, telling the story of the brand, its founders, its history and the wider platform.

● Partnerships & global growth — Activate the inbound-market strategy across priority regions,

Australia, the US and East Asia; build hospitality partnerships (hotels, Airbnb) and tour-operator relationships that drive footfall; identify, curate and coordinate retail partners and branded assets.

● Events & activations — Conceive, produce and market events, launches, webinars and brand activations that deepen affinity and reach new audiences.

● Creative production — Direct and coordinate photographers, the graphic designer and creative partners on the creation and evolution of assets; support flagship print projects.

● Measurement & reporting — Define and track KPIs across earned, owned and paid media; report weekly in writing and in person, deliver monthly analytics dashboards, and produce quarterly competitor analysis to steer decisions.

Deliverables

● Weekly — editorial and social calendar, scheduled content, and a performance report.

● Monthly — analytics dashboard and performance summary across web, social and campaigns.

● Quarterly — competitor analysis and a review of branded materials and assets.

● Project-based — PR campaigns, events,



print assets and global-outreach activations, delivered to schedule.

Who We're Looking For A creative, organised self-starter who is excited to help build a brand from the ground up. Reliable, responsible and initiative-led, comfortable working independently and equally at ease giving and receiving feedback. A genuine storyteller and confident content creator who can hold a narrative arc, run an editorial schedule with discipline, and translate strategy into work that moves people.

A positive, credible brand ambassador who wants to grow in brand and marketing and to develop and execute creative concepts, content and campaigns. Native or bilingual English with advanced Italian; a strong communicator, a hard worker and a self-starter.

Qualifications

- Candidates should possess strong Communication skills, including clear writing, presentation, and interpersonal abilities.
- Candidates should possess Market Research and Marketing skills, including audience analysis, brand positioning, and campaign support.
- Candidates should possess Sales skills, with the ability to support revenue-driving initiatives and promote offerings effectively.
- Candidates should possess Project Management skills, including planning, organising, and coordinating tasks across teams.
- Experience in hospitality, lifestyle, or retail brands is beneficial.
- Comfort with digital tools for marketing, analytics, and content management is an advantage.
- Relevant education or equivalent experience in Marketing, Communications, Business, or a related field is preferred.

We are open to remote work (outside of Rome), or onsite work in our office in Rome (Prati). What matters most is the level of experience, proficiencies with English and brand building, and knowledge about building a global brand.

📌 Brand and Marketing Associate (Roma)
🏢 Six Ten
📍 Roma