For an industrial or maritime SME, a machine is one of the largest commitments it will make — and it is usually decided without a dedicated procurement function, on offers that were never built to be compared. The supplier who is closest usually wins.

Equiply was created to change this.

We are building the intelligence layer for industrial equipment: what to acquire, how to acquire it, and a verified record of every machine a company owns. We start in Italy, in the maritime and port supply chain. We are not building an Italian company — this is a global category, and we intend to prove it early.

Backed by Fincantieri, PSA Italy and CDP Venture Capital. Pre-seed closing. The commercial playbook does not exist yet; the role is to find it and then run it.

Compiti

We are looking for a founder-level commercial leader, not a sales director. You own revenue, and you own the questions we have not answered yet.

The mechanism matters more than the pipeline. You form a hypothesis about how this industry actually buys, design the test with our product counterpart,



run it against real accounts, read the answer honestly, and move. Expect to be wrong often and quickly.

You close personally, and you own the long-cycle institutional relationships that take twenty conversations to land. We sell through partnerships, associations and the supply chains of our backers rather than cold volume — but the number is yours, whichever route gets there.

Responsibilities
- Own the number: pipeline, conversion, subscription revenue and the forecast behind it.
- Form the commercial hypotheses — who buys, why, at what price — and design the tests that settle them.
- Close the first accounts personally, before there is a team to delegate to.
- Own the institutional and large-account relationships through long, multi-stakeholder cycles.
- Build the supplier side and the commission structure, keeping the criteria transparent and the recommendations neutral.
- Set pricing and packaging with pro

📌 Chief Commercial Officer for Equiply (Genova)
🏢 Maritime ventures
📍 Genova