ING Bank N.V. is looking for a Content Marketing Specialist

As Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel.
You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
Own the build and continuous optimization of our landing pages and website
Design and implement A/B test variants - from wireframe to live page – working hands-on in our CMS and HTML/CSS
Collaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands-on UX and build expertise.
Support the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once live
Ensure pages are built with solid UX foundations – page speed, mobile responsiveness, accessibility – and correct implementation of tracking /tagging for conversion measurement




Own the asset reusability strategy throughout the channels served by the CMS
Partner with Paid Media expert to align landing pages with campaign intent and traffic source
Partner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance)
Work closely with key stakeholders across product, sales and brand to drive impact

Experience of at least 5 in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of HTML/CSS, JavaScript, market standard CMS
Knowledge of the following software: Figma, WordPress

Contract offer:

Permanent employment contract
Tempo pieno (37 hours per week)
Milan (hybrid)
That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect y

📌 Content And Creative Marketing Specialist (Italia)
🏢 ING ITALIA
📍 Italia