Generali seeks a Senior CRM & Marketing Technology expert to drive customer engagement across lifecycle, shaping CRM strategy, governance, and omnichannel journeys in partnership with IT, Data, and Marketing teams.You will define enterprise standards, leverage AI-enabled marketing capabilities, ensure compliant data practices, and deliver measurable value and outstanding customer experiences across markets.
📌 Senior Group CRM (Italia)
🏢 Altro
📍 Italia