Wellness CBIA Manager (Italia)

Wellness CBIA Manager (Italia)

30 ago
|
Haleon
|
Italia

30 ago

Haleon

Italia

We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
What sets us apart is our unique blend of deep human understanding and trusted science.
It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
As a Wellness Insight Manager – Europe, you will contribute to brand strategy and support business growth by developing a deep understanding of consumers, experts, markets and competitors.
In this role, you will combine data from multiple sources and work closely with cross-functional teams to translate insights into recommendations, inform innovation and support the development of brand narratives and marketing strategies.
Contribute to key brand foundations, including purpose, positioning,



architecture and brand language, in collaboration with global teams.
Monitor wellness KPIs to track market performance, brand health and campaign effectiveness, recommending actions for improvement.
Support brand innovation through concept testing, evaluation of claims and communication, and assessment of in-market launches.
Act as a key contact for Stage Gate processes, providing insights on consumer needs, market potential and competitive context.
Manage market research projects, ensuring quality and relevance of outputs.
Partner with shopper insights teams to integrate shopper learnings into marketing activities.
Translate data into clear and actionable insights and narratives for stakeholders.
Business understanding with experience translating insights into actionable recommendations.
Knowledge of the wellness category and consumer behavior.
Experience in insights and analytics, including advanced methodolo

📌 Wellness CBIA Manager (Italia)
🏢 Haleon
📍 Italia

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