We set high standards and live up to them, ensuring that everything we do is done with care and quality. Job Title: Senior Field Marketing Manager, Italy & Middle East | Job Type: Tempo pieno | Location: Milan area, with regular travel in region
As the Senior Field Marketing Manager for the Benelux & Nordics region at Appian, you will lead demand generation initiatives across the region. Reporting to the Senior Director of Regional Marketing, EMEA, your role will focus on driving business growth through strategic planning, execution, and optimisation of industry-wide and account-based marketing campaigns. Design and execute scalable GTM programs including executive events, regional campaigns, and support partner-led initiatives, tailored to local markets. You'll be results driven and work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives. This role requires a good understanding of marketing best practices and trends, plus the ability to be hands‐on whenever necessary.




Create and implement account-specific marketing plans in collaboration with account teams.
Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
Partner closely with Sales leadership to align Marketing and Sales initiatives, optimise lead management processes, and accelerate pipeline and revenue growth.
Utilise data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimise marketing programs to maximise impact, efficiency, and business outcomes.
Help identify and prioritise key buying personas and target accounts, tailoring messaging and content to maximise relevance, engagement, and conversion opportunities.
Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing, to in

📌 Senior Field Marketing Manager- Italy (Italia)
🏢 Altro
📍 Italia