We're looking for a Digital Manager for advertising company. Main focus on AUTOMOTIVE brand.

Possiede le competenze, l'esperienza e la determinazione necessarie per avere successo in questo ruolo? Lo scopra qui sotto.

The Digital Manager / Specialist leads the strategic and operational management, translating business priorities into coordinated website, digital display, CRM, content and personalization activities. The role combines client-facing consulting, digital project governance and hands-on oversight of delivery across local and centrally managed platforms.

Key responsibilities

- Act as the digital lead, translating business requests, campaign priorities and customer-journey needs into clear briefs, roadmaps, workplans and delivery requirements.

- Coordinate website ordinary activities, local webpages, landing pages, campaign and promotional updates, DEM-related digital touchpoints, dealer digital materials and the localization of driven platforms.

- Manage projects from request intake through scoping, prioritization, production, quality assurance, stakeholder approval, release and post-launch follow-up.

- Coordinate cross-functional resources including Account, Creative, Copy, AEM, Development, CRO and Analytics, SEO, CRM, Ad Tech and external or central HME/IEU stakeholders.

- Assess request complexity, dependencies, timing and technical constraints, ensuring that work is delivered in line with agreed processes, brand standards and service expectations.

- Oversee the quality and consistency of website content and digital assets across devices, markets and touchpoints, with attention to usability, accessibility, SEO and brand compliance.





- Use quantitative and qualitative insights to identify experience gaps, content opportunities and areas for website improvement, working with the CRO and Web Analyst on personalization and optimization initiatives.

- Support the definition of integrated digital strategies that connect media activation, website experience, lead generation, CRM and dealer touchpoints.

- Prepare client-facing audits, presentations, recommendations, status updates and decision documents, proactively managing risks, open points and escalations.

Tools and platforms

- Adobe Experience Manager (AEM), including page and component workflows

- Digital Content Management (DCM) tools

- Dynamic Yield for personalization and CRO collaboration

- GA4, Adobe Analytics and Contentsquare for website and experience analysis

- Microsoft 365 and project-management / ticketing tools such as Jira, Confluence or equivalent

Experience and qualifications

- 5+ years of experience in digital strategy, website management, digital project management or digital consulting, preferably in an agency or complex international environment.

- Strong understanding of website strategy, content operations, customer journeys, digital campaigns, CRM integration, CRO, analytics, accessibility and SEO.

- Experience coordinating multi-disciplinary teams and managing several concurrent workstreams with changing priorities.

- Confidence in client-facing communication, workshop facilitation, presentation and stakeholder management.

- Working knowledge of AEM-based ecosystems and data-informed optimization tools. xjsofne

- Fluent written and spoken English;
automotive, mobility ore-commerce experience is a strong advantage.

📌 Digital Manager (Italia)
🏢 Randstad Professional Italia
📍 Italia