ph3Benefits /h3 pVariable bonus.
/p pPioneer of online flash sales since **** and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time.
Operating across various sectors, including fashion, home, wine, travel, and beauty, Veepee achieved a turnover of 3.3 billion euros incl.
VAT in **** and employs 5,000 staff members across 10 countries.
/p h3Position Overview /h3 pAs Senior CRM Project Manager for Personalized Promotions Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets and business scopes.
/p h3Your Mandates /h3 p1.
Maximise the ROI of promotional marketing budget across all voucher and incentive mechanics at every stage of the customer lifecycle.
/p p2.
Lead the CRM workstream for the Wallet Promotional Products project, transforming the "Mes Promos" space into a personalized, gamified promotional wallet.
/p h3Key Responsibilities /h3 ul liOwn the strategy and allocation of the voucher marketing budget across acquisition, activation, engagement, and reactivation.
/li liDefine well?framed and scoped problems, linked to concrete business OKRs, and translate them into functional features.
/li liLead execution in collaboration with tech, data and operational teams.
/li liChoose the right promotional mechanics for each moment: welcome offers, cashback, brand?funded vouchers, targeted incentives, win?back promos.
/li liBuild and maintain a promotional performance framework: track ROI by mechanic, market,



lifecycle stage, and funding source.
/li liIdentify optimisation levers and challenge status quo to achieve more targeted, personalised and cost?efficient strategies.
/li liWork closely with the CRM Data Steward using voucher performance tracking tools and an A/B test dashboard; design and run structured tests.
/li liAct as CRM lead on the Wallet Promo Products project, translating strategy and member insights into product requirements.
/li liDefine and champion the gamification vision: mechanics, member journey, engagement loops.
/li liContribute actively to the product roadmap and validate UX directions.
/li liCoordinate with CRM Engagement Conversion and CRM Traffic Recruitment to align promotional mechanics in lifecycle journeys and traffic plans.
/li liMonitor and drive the scaling strategy of product?specific promotions across markets.
/li liServe as single point of contact for promotional topics within CRM and external stakeholders.
/li liParticipate in CRM leadership discussions and contribute to the collective roadmap.
/li liDocument all strategies, decisions, test results, and roadmap contributions.




/li /ul h3Required Skills /h3 ul li7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy, ideally in e?commerce or retail.
/li liProven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact.
/li liStrong analytical profile; comfortable with performance data, A/B testing frameworks, KPI?driven decision making.
/li liExperience at the intersection of marketing and product, translating business needs into product requirements and engaging with PM and Tech teams.
/li liExcellent cross?functional collaboration skills; can influence and align without hierarchical authority.
/li liStructured thinker with strong project management discipline, prioritising and delivering on time.
/li liFluent in English; French is a strong plus.
/li /ul h3Nice to Have /h3 ul liExperience designing loyalty or gamification mechanics.
/li liFamiliarity with CRM platforms such as Salesforce Marketing Cloud, Adobe Campaign or equivalent.
/li liExperience in a B2B2C or marketplace environment.
/li liKnowledge of brand co?funding / trade marketing mechanics.
/li /ul h3Benefits /h3 ul liVariable premio.
/li liDynamic and creative environment within international teams.
/li liWide variety of self?education courses on the e?learning platform.
/li liParticipation in meetups and conferences locally and internationally.
/li liFlexible office with up to 2 days at home.
/li liHealth insurance.
/li /ul /p #J-*****-Ljbffr

📌 Senior Crm Project Manager - Personalized Promotions & Wallet (F/M/X) - Permanent (Bardi)
🏢 Veepee
📍 Bardi