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We are in the mid-50s; for the first time a patient with a stoma can wear an adhesive plastic bag which allowed her to manage her intimate needs significantly improving her quality of life.

Thanks to Elise Sørensen’s intuition and the support of those who believed in her and in her project, the lives of ostomates around the world changed forever.

In 1957 Coloplast was born

Coloplast is composed of four divisions: Chronic Care, Wound & Tissue Repair, Interventional Urology, Voice & Respiratory Care.

Who are we looking for

The Commercial Development Analyst plays a key role within the Commercial Development function, acting as the analytical engine of the team. Reporting to the Head of Commercial Development & Trade, the role transforms raw data into reliable customer segmentation, KPI reporting, and performance analyses that help the business understand where to focus and how it is performing. Through the development of trackers, reports, and actionable insights,



the Commercial Development Analyst supports commercial decision-making and drives performance across the organization.

Main responsibilities
- Support target setting for leading and lagging KPIs.
- Drive and maintain customer segmentation cycles and territory sizing reviews using Sales Force Effectiveness principles.
- Drive resource allocation optimization to ensure commercial efforts are aligned with business strategy.
- Analyse commercial performance data to identify trends, gaps, and outliers and provide actionable insights.
- Produce timely and accurate performance reports for business reviews and management.
- Own the integrity and consistency of commercial data across CRM and reporting sources.
- Partner with the Commercial Development team, especially the BI function, to build dashboards and trackers for performance KPIs, to maximize commercial impact.
- Respond to ad-hoc data requests, particularly from the Sales organization.
- Present findings

📌 Commercial Development Analyst (Bologna)
🏢 Coloplast
📍 Bologna