BRAND MANAGER RAFFO – Birra Peroni Join to apply for the SR. BRAND MANAGER RAFFO role at Birra Peroni .
We are looking for someone to take on the role of Senior Brand Manager for Raffo. You will be part of the Marketing Team with the aim to define strategy, lead 360° campaigns, drive consumer engagement, and accelerate growth to strengthen Raffo's ranking as #3 in the Birra Peroni portfolio. You report to the Head of Local and International Premium Brands and coach one Junior Brand Manager within a dynamic, cross‐functional environment.
At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
Lead the 360° marketing plan: ATL, BTL, digital, social media, influencer partnerships, events, PR, and sponsorships;
Drive new product development:



from ideation and concept testing to launch and post‐launch evaluation;
Monitor brand performance through KPIs (market share, brand health, ROI, engagement metrics) and recommend corrective actions;
Partner with Trade Marketing to craft shopper programs and in‐store experiences for On‐Trade and Off‐Trade;
Steer agency partners (creative, media, digital) and manage contracts to ensure on‐brief, on‐time, on‐budget delivery;
Lead, mentor, and develop the Junior Brand Manager: goal setting, coaching, performance reviews, and career development.
You have a Master's Degree in Economics, Business Management, Marketing or Communications. Master in Business Administration & Marketing is preferred;
You have at least 6 years of experience in Marketing in Fast Moving Consumer Goods (FMCG) companies, preferably in beverage;
You have strong analytical and numerical skills: comfortable with data analysis, forecasting, and business case;
You have excellent interper

📌 Senior Brand Manager (Roma)
🏢 Birra Peroni
📍 Roma